Jeffree Star Full Name and Early Career
Jeffree Star's full legal name is Jeffrey Lynn Steininger. He was born on November 15, 1985, in Orange County, California. He later legally changed his surname to Star as a teenager. He initially gained attention as a musician and model before pivoting to digital media and beauty content.
His early career relied heavily on MySpace, where he built a large following by sharing music and provocative images. He released several singles and mixtapes, including "Lollipop Luxury," which charted on Billboard. By the late 2010s, he had shifted his primary income source to YouTube and cosmetics, making him one of the platform's highest-earning beauty influencers.
Jeffree Star Cosmetics and Business Profile
He founded Jeffree Star Cosmetics in 2014, launching with a focus on high-pigment liquid lipsticks and eyeshadow palettes. The brand operates out of a massive warehouse and studio complex in Las Vegas, California, which he frequently showcases in his videos. The company sells directly to consumers through its official website and has expanded into skincare and accessories.
Forbes has reported that Jeffree Star's net worth is estimated at over $200 million, driven largely by his cosmetics line and YouTube ad revenue. His brand competes directly with other celebrity makeup lines in the prestige beauty sector. He has publicly discussed his business model and revenue streams in interviews and on social media platforms.
Public Profile and Recent Developments
His YouTube channel remains a central hub for product launches and brand promotion, with millions of subscribers. He has faced public controversies and legal disputes related to business partnerships and social media conduct. These incidents have been widely covered by entertainment and business outlets.
He maintains an active presence on platforms like X and Instagram, where he shares product updates and business insights. His influence in the beauty industry is frequently cited in market analyses of influencer-driven cosmetics brands. For more details on his business operations, you can visit the official Jeffree Star Cosmetics site here, and for broader industry context, Forbes covers his financial profile here.