Joey King Hair Style and Public Image
Joey King is an American actress best known for her lead role in the Netflix romantic drama The Kissing Booth, which premiered in 2018 and generated over 100 million viewing hours in its first month on the platform Forbes. Her hair has become a defining element of her on-screen persona, with red curls in The Kissing Booth and sleek, dark brunette styles in later projects such as the Hulu miniseries Fleishman Is in Trouble, which premiered in 2022 and ranked among the top five most-watched Hulu series of that year Hulu.
King's hair evolution mirrors her career trajectory from child actress to leading star. She began acting in commercials and television roles such as Ramona and Beezus in 2010, where her curly brown hair was a signature trait IMDb. By 2025, her red curly look in The Kissing Booth 3, released in 2021, had become one of the most searched celebrity hairstyles online, driving a measurable increase in consumer interest in red curly wigs and hair products.
Joey King Earnings and Net Worth
Joey King's estimated net worth is around $12 million as of 2025, according to public reporting and industry estimates Forbes. Her primary income sources include film salaries, streaming residuals, and brand endorsements tied to fashion and beauty campaigns.
Salary per Project and Endorsements
King reportedly earned a base salary in the low millions for The Kissing Booth films, with backend participation increasing her total compensation as the franchise grew Forbes. Her endorsement deals have included partnerships with fashion brands and beauty lines, where her hair and style are central to campaign imagery, contributing to her annual income alongside her acting work.
Joey King Hair Brand and Cultural Impact
King's hair has influenced trends in the beauty and fashion industries, with her red curls frequently cited in annual hairstyle rankings by media outlets and hair product brands Allure. The commercial impact is visible in search trends and product sales for red curly hair kits, which spike around major releases of her projects.
Social Media and Public Engagement
Joey King has over 20 million Instagram followers as of 2025, where she regularly shares hair transformations and styling tips Instagram. This direct engagement amplifies the commercial reach of her hairstyles, making her a case study in how celebrity hair trends can drive measurable consumer behavior and brand partnerships in the digital era.