JoJo Siwa's Net Worth and Income Sources
JoJo Siwa's net worth is estimated at 12 million dollars as of mid-2025, according to public celebrity finance reports. Her primary income comes from YouTube ad revenue, merchandise sales, and live touring. A Forbes profile on her brand noted that her D.R.E.A.M. tour and line of bows generated significant revenue in 2024 and 2025 source.
Her YouTube channel, which has over 20 million subscribers, continues to drive ad income and sponsor deals. Brand partnerships with companies like Walmart and Dunkin' have added to her annual revenue. Her bow sales, which peaked in the late 2010s, remain a core product line under the label B. by JoJo Siwa.
Business Ventures and Brand Partnerships
JoJo Siwa launched her merchandise brand in 2017, which includes bows, accessories, and apparel sold through major retailers. The brand expanded into a full lifestyle line, with products distributed by companies like Walmart and Target. Her partnership with Nickelodeon includes content production and licensing deals tied to her TV shows and specials.
In 2023, she signed a multi-year deal with D.R.E.A.M. Entertainment to manage her touring and content operations. The company handles her live shows, digital content, and brand collaborations. Her D.R.E.A.M. tour ran through 2024 and early 2025, with dates across North America and select international markets source.
Career Milestones and Public Records
JoJo Siwa first gained widespread attention in 2015 after appearing on Abby's Ultimate Dance Competition and later on Dance Moms. Her breakout single "Boomerang" was released in 2016 and received platinum certification in the United States. The song's music video has accumulated over 1 billion views on YouTube source.
She has released multiple albums and singles, with her music catalog managed through major label distribution. Her public filings and brand disclosures show consistent revenue growth from touring, merchandise, and digital content. As of 2025, she remains one of the highest-earning young entertainers in the U.S., with her brand value supported by a large social media following and ongoing product sales source.