Kacey Musgraves 2018 Tour Overview
The Oh, What a World tour was the second concert tour by American country singer Kacey Musgraves, launched in support of her second studio album, Golden Hour, which won the Grammy Award for Album of the Year in 2019. The tour began on September 25, 2018, in San Diego, California, and visited major venues across North America and Europe through early 2019. The tour was produced by AEG Presents and Live Nation, with opening acts including Maren Morris and Jimmy Webb on select dates. Setlist staples included "Slow Burn," "High Horse," "Butterflies," and "Space Cowboy." For more details on the tour's commercial scale, see Forbes reporting on Golden Hour sales.
Golden Hour, released on March 30, 2018, via Mercury Nashville, debuted at number one on the Billboard 200 albums chart and became Musgraves' first chart-topping album. The album's critical and commercial success directly fueled demand for the Oh, What a World tour, which was announced in May 2018. The tour's production design featured a minimalist stage setup with a large LED backdrop, lighting rigs by PRG, and a five-piece band. Ticket sales were handled primarily through Ticketmaster and Live Nation's official ticketing platforms, with prices ranging from approximately $49 to $250 depending on venue and market.
Tour Dates and Venues
The North American leg of the tour included stops at arenas and theaters in cities such as Austin, Chicago, New York, Los Angeles, Nashville, and Toronto. Notable venues included the Moody Center in Austin, the Aragon Ballroom in Chicago, and the Radio City Music Hall in New York City. The European leg, branded as Oh, What a World: Tour II, launched in January 2019 with dates in the United Kingdom, Ireland, the Netherlands, and Germany. Setlist variations across legs reflected the album's tracklist, with encores often featuring "Rainbow" and "Slow Burn."
In the United States, the tour was classified as a mid-to-large-scale arena and theater run, with average attendance figures reported in the range of 3,000 to 8,000 per show depending on venue capacity. Promotional partners included SiriusXM and Coca-Cola, who sponsored select dates and provided in-venue activations. The tour's production team included lighting designer Cory FitzGerald and video designer Erin Crawford, both of whom worked with Live Nation on multiple country and pop tours. For more on the tour's production partners, see Live Nation's official Kacey Musgraves artist page.
Ticket Sales and Commercial Performance
Ticket sales for the Oh, What a World tour were strong in major markets, with several shows selling out within hours of public on-sale. According to Billboard Boxscore data reported in late 2018, the tour grossed over $10 million in its first North American leg, with an average ticket price of approximately $80 and a total attendance exceeding 150,000 across the reported dates. Secondary market prices on platforms such as StubHub and Viagogo reflected high demand, with resale tickets often priced at a premium to face value.
The tour's commercial success was further supported by streaming and album sales momentum. Golden Hour accumulated over 1.5