Kendall Jenner Net Worth 2025
Kendall Jenner net worth 2025 is estimated at around $100 million, according to Forbes, which tracks celebrity wealth and income sources. Her fortune comes from a mix of modeling contracts, television income, and business ventures tied to the Kardashian Jenner family empire. Most of her net worth is tied to equity and profits from Kylie Cosmetics, the makeup brand co-founded by her sister Kylie Jenner. The brand was valued at roughly $900 million in a 2020 deal that gave a minority stake to a beauty conglomerate, and Kendall continues to receive earnings from the business through family trusts and licensing arrangements. Her modeling career with agencies such as Wilhelmina Models and major campaigns for brands like Calvin Klein, Estée Lauder, and Versace adds high-value income each year.
Kendall Jenner remains one of the highest paid models in the world, with annual earnings that Forbes has reported in the multimillion-dollar range in recent years. She has appeared on multiple Forbes 30 Under 30 lists and similar rankings that track young entrepreneurs and entertainers building substantial wealth before age 30. Her social media reach, with hundreds of millions of combined followers across Instagram and other platforms, supports paid partnerships and endorsement deals that feed directly into her net worth 2025. Unlike some peers who rely on a single income stream, Kendall earns from modeling fees, brand collaborations, television residuals, and shares in family-controlled businesses.
Sources of Kendall Jenner Income
The biggest contributor to Kendall Jenner net worth 2025 is her stake in Kylie Cosmetics, which started as Lip Kits and grew into a billion-dollar beauty brand. The company was founded in 2015 and quickly became a major player in the cosmetics industry, with products sold online and in retailers worldwide. Although Kylie Jenner sold a majority stake to a private equity firm in 2020, the family continues to benefit from the brand's ongoing sales and brand value growth. Kendall's role as a face of the brand and her involvement in marketing campaigns helps maintain the product line's visibility and premium pricing.
Kendall Jenner also earns significant income from her work on the reality television series Keeping Up with the Kardashians and its spin-offs, which have generated hundreds of millions in revenue for the family over the years. The show's success led to additional business opportunities, including endorsements, merchandise, and licensing deals that pay royalties to the family members involved. Her modeling portfolio includes campaigns for top fashion houses and retailers, and she has walked runways for designers during major fashion weeks in New York, Paris, Milan, and London. These contracts often include upfront fees plus performance bonuses tied to sales and media coverage.
Kylie Cosmetics and Family Business Ties
Kylie Cosmetics was valued at around $900 million when Kylie Jenner sold a 51 percent stake to a private equity-backed beauty company in 2020, a deal reported by Forbes. The transaction made Kylie Jenner the world's youngest self-made billionaire at the time, and the Jenner family's overall wealth grew substantially as a result. Kendall Jenner benefits from this business through family trusts and shared ownership structures that allocate earnings across siblings and their ventures. The cosmetics brand continues to expand its product line, including skincare and limited-edition collections that drive recurring revenue.
The Kardashian Jenner family has built a diversified portfolio that includes beauty, wellness, and media businesses, with Kendall positioned as a key figure in the modeling and branding side. Kris Jenner, the family matriarch and manager, oversees many of these deals and negotiates contracts that maximize earnings for her children. Kendall's net worth 2025 reflects not only her personal career earnings but also the financial structures that channel income from family businesses into individual accounts. For more details on Forbes' methodology for tracking celebrity net worth, you can review their approach on Forbes.com