SKIMS Brand Overview and Financial Performance
SKIMS is Kim Kardashian's primary shapewear and apparel brand, founded in 2019 and headquartered in Los Angeles, California. The company operates as SKIMS LLC and sells underwear, loungewear, activewear, and accessories through skims.com and select retail partners. Forbes reports that SKIMS was valued at approximately $4 billion in 2024 after a funding round led by Sequoia Capital and other investors, with Kardashian retaining a majority ownership stake.
SKIMS generated an estimated $600 million in revenue in 2023, according to industry estimates reported by Forbes and business data platforms. The brand expanded into multiple categories including maternity wear, menswear, and skincare, and opened its first physical SKIMS store in Los Angeles in 2023. SKIMS competes with brands like Fenty, Savage X Fenty, and ThirdLove in the shapewear and inclusive sizing market.
Other Clothing Lines and Business Ventures
Kimono and KKW Beauty Legacy
Before SKIMS, Kardashian launched the brand Kimono in 2014, which was rebranded to SKIMS in 2019 after public criticism over cultural appropriation. She also co-founded KKW Beauty in 2017, which was later renamed SKKN by Kim in 2022, focusing on skincare rather than clothing. These earlier ventures informed the current SKIMS brand positioning and Kardashian's direct-to-consumer e-commerce approach.
Collaborations and Licensing
Kardashian has participated in limited-time collaborations with retailers and fashion labels, including modeling and creative direction roles. She has appeared in campaigns for brands outside her own portfolio, such as Skims-related partnerships and modeling contracts documented by business and fashion outlets. These collaborations are structured through her personal brand management company and SKIMS LLC licensing arrangements.
Company Structure, Ownership, and Market Position
Ownership and Investment
SKIMS LLC is privately held, with Kim Kardashian as the founder and majority owner. Major investors include Sequoia Capital, GV (Google Ventures), and Thrive Capital, as reported in business filings and press releases. The company's valuation and funding rounds have been covered by Forbes, which notes that Kardashian's net worth is closely tied to the performance of SKIMS and her media businesses.
Retail Distribution and Rankings
SKIMS products are sold primarily through skims.com and are available in select department stores and specialty retailers in the United States and international markets. The brand ranks among the top-selling direct-to-consumer shapewear and loungewear lines in the U.S., competing with established and emerging brands in the intimate apparel category. Business analysts cite SKIMS as an example of a celebrity-founded brand that scaled quickly through social media marketing and a direct-to-consumer model.
Regulatory and Compliance Context
As a private company, SKIMS LLC files required business registrations in California and complies with U.S. consumer protection and retail regulations. Kardashian's broader business activities, including SKIMS, are part of a portfolio managed through holding entities and investment vehicles. Public financial details are limited because SKIMS is not publicly traded, though industry estimates and investor disclosures provide key data points.