Category: Finance | Title: Kim Kardashian New Products 2025 SKIMS Shapewear and Skincare Launches | Tag: Kim Kardashian | Meta Description: SKIMS shapewear, skincare, and fragrance launches, revenue, valuation, and retail distribution in 2025...
SKIMS Shapewear and Apparel Expansion
SKIMS, founded by Kim Kardashian, expanded its shapewear and apparel lines with new sculpting underwear, bras, and loungewear in 2025. The brand reported over 10 million customers and annual revenue above 1 billion dollars, according to Forbes and SEC filings. SKIMS operates as a Delaware limited liability company and has filed multiple trademark and product design applications with the United States Patent and Trademark Office. SKIMS revenue and valuation details
The newest SKIMS product drops include high-waisted shorts, seamless bodysuits, and maternity-focused shapewear designed for postpartum recovery. SKIMS sells directly through its own e-commerce site and via major retailers including Amazon, Nordstrom, and Walmart. The company uses a direct-to-consumer model with fulfillment centers in the United States and tracks inventory in real time to reduce stockouts. SKIMS SEC and company structure information
Kim Kardashian Skincare and Beauty Products
SKKN by Kim Formulation and Ingredients
SKKN by Kim, launched in 2024, offers a nine-step skincare system including cleansers, exfoliators, hyaluronic acid serums, and moisturizers. The line uses ceramides, peptides, and niacinamide, and is manufactured in FDA-registered facilities following current Good Manufacturing Practice guidelines. SKKN products are sold through the SKKN website and select Sephora locations in the United States. SKKN product details and ingredients
Pricing and Market Position
SKKN skincare sets range from 100 to 300 dollars, positioning the brand in the premium mass-market segment alongside Drunk Elephant and Tatcha. The line targets consumers interested in dermatologist-backed formulations and transparent ingredient lists. SKKN by Kim uses digital advertising and influencer partnerships to drive traffic to its own checkout page and reduce reliance on third-party retailers. SKKN pricing and market position
Kim Kardashian Fragrance and Licensing Deals
New Perfume Releases and Packaging
Kim Kardashian released a new fragrance under the SKKN by Kim brand in 2025, following previous scents such as Kim Kardashian Eau de Parfum and Kim Kardashian Eau de Toilette. The new perfume uses notes of white florals, sandalwood, and musk, and is available in 50 milliliter and 100 milliliter bottles. The fragrance is distributed through department stores, duty-free shops, and the brand's own online store. SKKN fragrance launch details