Net Worth and Public Financial Data
Kylie Jenner and Kim Kardashian rank among the highest-earning celebrities in the Forbes billionaires and celebrity lists. Kim Kardashian's net worth is estimated at approximately $1.7 billion, driven largely by SKIMS and KKW Beauty valuations. Kylie Jenner's net worth is estimated at approximately $700 million, primarily tied to Kylie Cosmetics and ongoing licensing revenue. Both figures reflect private company valuations, SEC filings where applicable, and public licensing deals rather than publicly traded equity prices Forbes.
Kim Kardashian's wealth increased after SKIMS reached a valuation above $4 billion following multiple funding rounds and secondary share sales. Kylie Jenner sold a majority stake in Kylie Cosmetics to Coty Inc. in 2020, retaining a minority share and ongoing royalties. Coty's SEC filings show the transaction structure, earn-out provisions, and brand performance metrics. Both sisters continue to earn income from media deals, endorsements, and affiliate commerce tied to their personal brands SEC EDGAR.
Companies, Brands, and Revenue Streams
SKIMS and KKW Beauty
Kim Kardashian founded SKIMS, a shapewear and apparel brand, which expanded into loungewear, activewear, and swimwear. SKIMS operates as a private company with reported annual revenue growth and multiple funding rounds at valuations exceeding $4 billion. KKW Beauty, launched in 2017, was later sold to Coty, with the brand now operating under new ownership and management Forbes.
Kylie Cosmetics and Licensing
Kylie Jenner founded Kylie Cosmetics, which initially sold lip kits directly to consumers online. Coty acquired a majority stake in the company in 2020, with the brand continuing to generate revenue through e-commerce, retail distribution, and global licensing. Kylie Jenner retains a minority ownership position and earns royalties based on net sales. The company's performance is partially disclosed through Coty's public filings and investor communications SEC EDGAR.
Business Strategy and Public Profile
Both Kylie Jenner and Kim Kardashian leverage media platforms, social followings, and celebrity endorsements to drive direct-to-consumer sales and brand partnerships. Their strategy focuses on owned brands, licensing deals, and equity stakes in private companies rather than public market listings. Kim Kardashian's ventures include SKIMS, KKW Beauty, and content production companies, while Kylie Jenner focuses on Kylie Cosmetics and personal endorsement deals Forbes.
The Kardashian-Jenner family maintains a portfolio of media, retail, and beauty assets, with individual brands operating as separate legal entities. Financial disclosures, including SEC filings for Coty and other public partners, provide partial visibility into revenue splits, valuations, and performance metrics. Both sisters continue to rank highly in Forbes celebrity and billionaires lists, with their wealth tied to private company valuations and ongoing commercial activity SEC EDGAR.