Kylie Jenner Net Worth 2025 and Forbes Estimate
Kylie Jenner net worth 2025 is widely reported at around $900 million by Forbes, based on the sale of a majority stake in Kylie Cosmetics and ongoing endorsement deals. Forbes updated its estimate after Jenner sold 51% of Kylie Cosmetics to Coty Inc. in November 2020 for $600 million at a $1.2 billion valuation, with the remaining stake and brand royalties contributing to her current net worth Forbes.
The Forbes estimate factors in cash, investments, real estate, and the value of her retained stake in Kylie Cosmetics, while excluding debt and liabilities. Coty later took a write-down on the acquisition, but the transaction still provided Jenner with a large cash payout and ongoing royalties that support her current net worth Forbes.
Kylie Cosmetics Sale, Revenue, and Business Structure
Kylie Cosmetics began as Lip Kits in 2015 and grew into a global beauty brand, with reported revenue in the hundreds of millions before the Coty deal. The company sells lipstick kits, eyeshadow palettes, and skincare through its own website and retailers, and its valuation was set at $1.2 billion during the 2020 sale to Coty SEC EDGAR.
Coty Acquisition and Royalty Structure
Coty acquired a 51% stake in Kylie Cosmetics in 2020, with Jenner retaining a minority stake and ongoing royalties tied to net sales. The structure means Jenner continues to earn from existing inventory and future product launches without operating the day-to-day business SEC EDGAR.
Endorsements, Social Media Income, and Other Ventures
Kylie Jenner earns significant income from sponsored Instagram and TikTok posts, with reported fees per post reaching six figures, and from brand collaborations with companies in fashion, beauty, and wellness. Her social media following drives high engagement rates that justify premium sponsorship pricing Forbes.
Beyond cosmetics, Jenner has earned income from TV appearances on Keeping Up with the Kardashians and its spin-offs, as well as from ventures tied to her family's broader media and business ecosystem. She has also invested in real estate and other assets that contribute to her overall net worth Forbes.