Kylie Jenner Net Worth in 2018 and Latest Figures
Forbes reported Kylie Jenner's net worth at around $900 million in 2018, making her one of the youngest self-made billionaires on its list at that time. That figure was largely based on the valuation of Kylie Cosmetics and her earnings from social media endorsements and reality television. Updated Forbes coverage later adjusted the net worth estimate as company stakes, cash, and investments changed, but the 2018 valuation remains a widely cited benchmark in public profiles and financial summaries.
In the years after 2018, Jenner's wealth has been shaped by the sale of a majority stake in Kylie Cosmetics to Coty Inc. and ongoing revenue from the beauty brand, social media platforms, and media projects. Public estimates vary depending on the source, but her net worth continues to be tracked by financial outlets that reference SEC filings, brand financials, and public disclosures where available.
Kylie Cosmetics, Business Ventures, and Income Streams
Kylie Cosmetics launched in 2015 and quickly grew into a major beauty brand, with lip kits and later a full cosmetics line driving much of the early revenue that contributed to the high 2018 net worth estimate. In 2020, Coty Inc. acquired a 51 percent stake in Kylie Cosmetics for roughly $600 million, valuing the company at about $1.2 billion at the time of the deal.
Jenner's income streams include cosmetics revenue, endorsements, sponsored social media posts, and media appearances on shows such as Keeping Up with the Kardashians and its spin-offs. She has also been involved in ventures related to skincare and lifestyle branding, with business activity tracked through public filings and brand announcements.
Social Media Influence, Rankings, and Public Profile
Jenner has consistently ranked among the highest-earning influencers, with Forbes and other outlets citing her social media reach as a key driver of brand partnerships and endorsement fees. Her posts on platforms such as Instagram have generated significant engagement, supporting deals with fashion, beauty, and lifestyle brands.
Public rankings of the wealthiest celebrities and self-made entrepreneurs often reference her 2018 Forbes cover story and subsequent updates. Financial analysts and outlets continue to monitor her business activity, including brand performance and any new ventures, as part of broader coverage of celebrity wealth and influencer economics.