Kylie Jenner Net Worth and Forbes Estimate
Kylie Jenner net worth is estimated at 900 million dollars by Forbes, based on her majority stake in Kylie Cosmetics, earnings from endorsements, and real estate holdings. The estimate reflects the sale of a majority stake in her cosmetics company to Coty Inc. in 2020, which valued the brand at roughly 600 million dollars at the time. Forbes updates the figure annually using public filings, interviews, and asset disclosures, and the current valuation places her among the youngest self-made billionaires on the list.
Her wealth is driven primarily by Kylie Cosmetics, which she founded in 2015, and by her social media influence, which commands high fees for sponsored posts on Instagram and TikTok. Jenner also earns from television royalties, personal appearances, and licensing deals tied to her name. She has diversified by investing in startups and holding equity in companies outside the beauty sector, including stakes in beauty tech and direct-to-consumer brands.
Kylie Cosmetics Revenue, Ownership, and SEC Filings
Kylie Cosmetics generated an estimated 400 million dollars in annual revenue before the Coty acquisition, according to data cited by Forbes and industry analysts. After the 2020 deal, Coty retained a majority stake while Jenner kept a minority share and continues to serve as a key creative and brand figure. Coty's public filings with the SEC provide partial visibility into the division's performance, showing that the Kylie Cosmetics segment contributed meaningfully to Coty's overall revenue growth in recent quarters.
The SEC filings also reveal that Jenner received cash and equity consideration from the Coty transaction, with performance-based earnouts tied to revenue targets. Coty's investor relations page and quarterly reports detail how the acquisition is accounted for under purchase price allocation rules, with goodwill and intangible assets tied to the Kylie brand. Jenner's team has not disclosed a separate audit of the cosmetics business, so the exact current revenue split between Jenner and Coty relies on public estimates and company disclosures.
Kylie Jenner Real Estate, Endorsements, and Investments
Kylie Jenner owns multiple luxury properties in Los Angeles and Hidden Hills, with a combined estimated value exceeding 30 million dollars. She purchased a 6.7 acre estate in Hidden Hills for roughly 12 million dollars in 2020 and later acquired a Holmby Hills mansion for over 18 million dollars. These holdings are part of a broader real estate portfolio that includes rental units and land investments, which are typically held through private LLCs to manage privacy and liability.
Beyond beauty and real estate, Jenner earns from high-profile endorsement deals with brands in fashion, fitness, and technology. She has collaborated with companies such as Puma, Calvin Klein, and various skincare lines, often structuring partnerships as paid sponsorships and product collaborations. Her investment portfolio reportedly includes early-stage startups in the beauty tech, wellness, and direct-to-consumer space, though specific holdings are not publicly disclosed in detail. For ongoing updates on her business moves, Forbes and the official Kylie Cosmetics site provide the most current reporting and brand information.