Kylie Jenner Net Worth and Forbes Billionaire Status
Kylie Jenner is not currently listed as a billionaire by Forbes, which removed her from its World's Billionaires List in 2020 after the sale of a majority stake in Kylie Cosmetics. Forbes estimated her net worth at around $900 million at the time of the delisting, citing the cosmetics company sale to Coty Inc. and the impact of the COVID-19 pandemic on valuations. This marked a significant shift from the 2019 claim by her mother, Kris Jenner, that Kylie had become the youngest self-made billionaire at age 21. The Forbes article detailing the removal remains a primary source for the updated figure and the reasons behind the change.
The core of the net worth adjustment centers on the valuation of Kylie Cosmetics, which was valued at roughly $1.2 billion when Coty acquired a 51% stake in November 2020. However, Forbes and other financial analysts noted that the deal implied a lower overall enterprise value for the brand, and the cash proceeds Kylie received were significantly less than the company's peak valuation. Coty's subsequent financial reports and market performance have further influenced perceptions of the brand's worth, moving it away from the billion-dollar mark that originally fueled the billionaire claim.
The Kylie Cosmetics Sale to Coty and Financial Details
Coty Inc., a publicly traded beauty company, finalized its deal to acquire a majority stake in Kylie Cosmetics in November 2020. The transaction was structured to give Coty control over the brand's operations while Kylie Jenner retained a minority stake and a role in product development. The deal was announced in 2019 and was a key factor in Forbes' decision to revise Kylie Jenner's net worth downward, as the cash and equity received were re-evaluated against the company's new, lower valuation.
Following the acquisition, Coty's quarterly earnings reports provided updated revenue figures for Kylie Cosmetics, which showed the brand's performance in the broader context of the company's portfolio. While the brand remained a significant revenue driver, its standalone valuation did not reach the $1 billion threshold required to support a billionaire net worth. The sale effectively converted a large portion of Kylie Jenner's wealth from an illiquid, privately held business stake into a mix of cash, Coty shares, and a reduced ownership percentage.
Current Kylie Jenner Wealth and Business Ventures
As of the latest Forbes reporting, Kylie Jenner's net worth is estimated in the hundreds of millions, not billions, with her primary assets being her remaining stake in Kylie Cosmetics and other investments. She continues to earn income from her social media influence, brand endorsements, and the ongoing sales of Kylie Cosmetics products, which are distributed through major retailers and the brand's own channels. Forbes' regular updates to its World's Billionaires List and real-time net worth tracking serve as the benchmark for her current financial standing.
Kylie Jenner's business activities now focus on maintaining the Kylie Cosmetics brand, managing her social media platforms, and exploring new ventures within the beauty and lifestyle sectors. The company's public-facing financials and marketing strategies are closely watched by industry analysts, who track its performance as an indicator of the broader direct-to-consumer beauty market. The ongoing evolution of her business portfolio and the public financial data from Coty continue to shape the factual understanding of her wealth, which remains well below the billionaire threshold.