Brand Ownership and Corporate Structure
Kylie Skin is a skincare brand founded by Kylie Jenner and operated under Kylie Cosmetics, LLC. The brand launched in 2019 with a focus on face and body care products, including cleansers, toners, moisturizers, and exfoliators. Kylie Cosmetics, LLC is the parent entity managing the Kylie Skin line, and the brand operates as a separate division within the broader Kylie Cosmetics portfolio. The business is registered as a limited liability company in the United States, with operations tied to Jenner's personal brand holdings. Kylie Jenner retains majority ownership and control of the company and its associated brands.
The valuation of Kylie Cosmetics, including Kylie Skin, has been reported by multiple outlets. Forbes estimated the total value of Kylie Cosmetics at around 600 million USD before the Coty acquisition. In November 2019, Coty Inc. acquired a 51 percent controlling stake in Kylie Cosmetics for an initial 600 million USD deal, valuing the company at roughly 1.2 billion USD. The remaining 49 percent stake is held by Kylie Jenner and her associated entities. Coty's acquisition is documented in its official investor relations materials and SEC filings, which outline the transaction structure and brand portfolio included in the deal.
Product Lines and Revenue
Kylie Skin offers a range of skincare products, including the Walnut Face Scrub, Glow Face Oil, Vitamin C Serum, and Foaming Face Wash. The product lineup is positioned in the mid-range beauty market, with prices typically ranging from 25 to 45 USD per item. The brand sells products through its official website, kyleskin.com, and through select retailers. Kylie Skin has expanded its catalog to include body care items such as body lotions and shower gels. The brand's social media presence and direct-to-consumer model are core parts of its distribution strategy.
Exact revenue figures for Kylie Skin specifically are not publicly disclosed. However, Forbes and other business outlets have reported that Kylie Cosmetics generated over 300 million USD in estimated annual revenue in its early years. The overall revenue of the Kylie Cosmetics portfolio, which includes Kylie Skin, Kylie Lip Kits, and Kylie Cosmetics makeup, has been cited as a key factor in the Coty acquisition valuation. The brand's growth trajectory is tied to its digital marketing approach and the existing audience of Kylie Jenner across social platforms.
Market Position and Distribution
Kylie Skin competes in the direct-to-consumer skincare segment alongside brands like Drunk Elephant, The Ordinary, and Glossier. The brand targets a younger demographic and leverages influencer marketing and social media for customer acquisition. Kylie Skin products are available for purchase on the brand's official website and through select third-party beauty retailers. The brand's market positioning focuses on affordable luxury skincare with simple packaging and a curated product range.
The Coty acquisition brought Kylie Skin into a larger portfolio of beauty brands, including Kylie Cosmetics, which is managed under Coty's prestige division. Coty Inc. is a publicly traded company listed on the New York Stock Exchange under the ticker symbol COTY. SEC filings from Coty provide details on the financial terms of the Kylie Cosmetics acquisition and the brand assets included. Kylie Skin continues to operate as a distinct skincare line within this broader corporate structure.
Forbes reported on the initial Coty deal and the valuation of Kylie Cosmetics, including the skincare line. The official Coty Inc. investor relations page provides access to press releases and financial updates related to the acquisition. The U.S. Securities and Exchange Commission EDGAR database hosts Coty's official filings, including the acquisition disclosure. The official Kylie Skin website provides the current product catalog and purchasing information.