Lili Reinhart and Cole Sprouse Combined Net Worth
Lili Reinhart and Cole Sprouse are two of the highest-earning young actors in the United States, with combined estimated net worth exceeding $20 million as of 2024. Reinhart's net worth is estimated at around $10 million, while Sprouse's is slightly higher, driven by acting salaries, endorsement deals, and real estate holdings. Both actors built their wealth primarily through their roles on The CW series Riverdale, which ran for seven seasons and generated significant backend participation for the main cast. Their earnings have been tracked by outlets such as Forbes, which regularly updates celebrity net worth rankings based on public contracts, tax filings, and investment activity Forbes.
Their combined income streams include television residuals, film salaries, brand partnerships, and equity in private and public ventures. Reinhart has expanded into producing and directing, adding backend participation and production fees to her compensation. Sprouse has pursued photography, publishing, and independent film projects that generate both direct income and intellectual property royalties. Together, their financial profile reflects a diversified approach to wealth building that goes beyond traditional acting paychecks, incorporating media rights, real assets, and long-term equity positions.
Career Earnings and Major Projects
Riverdale Salary and Backend Participation
During the peak of Riverdale, Lili Reinhart and Cole Sprouse each earned estimated annual salaries in the mid-six figures to low seven figures per season, with backend participation clauses that increased their take from syndication and streaming licensing deals. The series was produced by Berlanti Productions and Warner Bros. Television, and its global distribution on Netflix and other platforms generated recurring residual income for the principal cast. Their contracts reportedly included profit participation above standard guild minimums, a structure common for lead actors on long-running series SEC filings related to Warner Bros. Discovery public disclosures.
Post-Riverdale Film and Television Work
After Riverdale ended, Reinhart starred in the romantic drama Forever's End and the independent film Galveston, while taking on producing roles for projects developed under her own banner. Sprouse directed and starred in the short film The Quiet Maid and appeared in independent features that prioritized creative control over upfront salary. Both actors have pursued roles in streaming-exclusive content, where per-episode compensation structures differ from traditional broadcast contracts but can include backend participation in successful titles.
Business Ventures and Public Company Ties
Reinhart and Sprouse Brand Partnerships
Lili Reinhart has served as a brand ambassador for luxury and fashion labels, generating six-figure annual endorsement fees tied to social media campaigns and public appearances. Cole Sprouse has leveraged his photography and social media following to secure partnerships with lifestyle and apparel brands, often negotiating equity or revenue-sharing arrangements instead of flat fees. These deals are structured through limited liability companies that both actors use to manage intellectual property, brand representation, and tax-efficient income allocation.
Investment and Equity Holdings
Both Reinhart and Sprouse have invested in private companies and public equities, with reported interests in media and technology ventures. Sprouse has publicly discussed his involvement in ventures tied to digital media and content creation platforms, while Reinhart has focused on brands that align with her personal and professional identity. Their investment portfolios reflect a strategy common among entertainment professionals, balancing liquid public market holdings with private equity stakes in startups and media companies Forbes investment coverage and SEC EDGAR records for relevant public filings.