What Are Made With Love by Tom Daley Knitting Kits
Made With Love by Tom Daley knitting kits are branded craft kits created by British Olympic diver Tom Daley in partnership with Yarn and Co. The kits are sold as beginner-friendly bundles that include yarn, needles, patterns, and instructions for specific projects. The product line launched in the United Kingdom and expanded to international retailers and the official online store. The kits are positioned as accessible entry-level knitting sets rather than premium luxury craft boxes.
Each kit is designed around a single finished item, such as a scarf, beanie, or blanket, with pre-sorted yarn and a printed or digital pattern. Tom Daley has described the kits as a way to introduce knitting to new audiences, especially younger people and fans of his public persona. The brand name “Made With Love” appears on the packaging and marketing materials across the official website and partner retailers.
Price, Contents, and Availability of Made With Love Knitting Kits
Made With Love by Tom Daley knitting kits typically retail between 15 and 35 pounds in the UK, with international pricing varying by retailer and shipping region. The contents usually include one or more skeins of acrylic or acrylic-blend yarn, a pair of knitting needles, a pattern card, and a branded tote or storage bag. Some seasonal or limited-edition kits add extras such as buttons, pom-pom makers, or stitch guides. The kits are available through the official Tom Daley website, major UK retailers, and selected online marketplaces.
Availability is primarily focused on the UK market, with shipping to select international destinations through the official online store. The product line has been promoted through social media campaigns featuring Tom Daley demonstrating basic stitches and project completions. Yarn and Co, the partner company, manages the production and supply chain for the kits under the Made With Love brand. For the latest stock and shipping details, the official store page provides current information on regions served.
Brand Background and Business Context
Tom Daley is a British diver with multiple Olympic and World Championship medals who has publicly discussed his interest in knitting as a relaxation technique. The Made With Love brand was developed as a commercial extension of that hobby, with Yarn and Co handling manufacturing and fulfillment. The kits are marketed as affordable craft products rather than high-end luxury goods, targeting hobbyists and gift buyers.
The business model relies on direct-to-consumer sales through the official website and partnerships with established retailers. Tom Daley has credited knitting with helping him manage stress during competitive training and media appearances. The brand has been covered by outlets including Forbes, which has discussed celebrity craft ventures and their commercial potential. The kits are positioned as a low-barrier entry point for people new to knitting, with clear project instructions and pre-measured materials.