Who Controls Maloof Money
The Maloof family, led by brothers Joe and Gavin Maloof, built Maloof money through sports franchises, real estate, and cannabis investments. Their wealth originated from the Maloof Companies, a private conglomerate that once owned the Sacramento Kings, the Vegas Golden Knights, and multiple casino and hospitality properties. The family's financial profile is frequently discussed in business and finance media, with Forbes and other outlets tracking their asset base and investment shifts over time. Forbes has documented their transition from casino-centric holdings to diversified private investments.
Maloof money is not tied to a single public company, which means precise valuation depends on private deal terms, property appraisals, and equity stakes in sports and entertainment ventures. The family's net worth has been estimated in the hundreds of millions, with assets spread across real estate in Las Vegas and California, equity in professional sports teams, and early-stage cannabis and technology projects. The lack of public filings makes exact figures difficult to verify, but available data points to a portfolio built on high-growth, high-risk sectors.
Key Business Ventures Behind Maloof Money
Sports Franchise Ownership
The Maloofs were majority owners of the Sacramento Kings before selling the team in 2013, a transaction that generated significant capital and reshaped their investment strategy. They later became minority investors in the Vegas Golden Knights, an NHL expansion team that began play in 2017 and has since become a major asset in their portfolio. These sports holdings are a core component of Maloof money, providing both brand value and potential appreciation through league revenue growth and franchise valuation increases.
Real Estate and Hospitality
Through the Maloof Companies, the family developed and operated hotel-casino properties in Las Vegas, including the Palms Casino Resort, which they sold in 2016 after a major renovation. Their real estate portfolio also includes commercial and residential properties in California and Nevada, contributing to the stability of Maloof money even as other ventures fluctuated. These assets are often held through private entities, limiting public disclosure but underscoring the family's long-term focus on brick-and-mortar wealth preservation.
Cannabis and Technology Investments
Private Equity and Early-Stage Bets
In recent years, Maloof money has been directed toward cannabis cultivation, processing, and ancillary technology firms, reflecting a broader trend among high-net-worth families seeking exposure to the legal marijuana industry. The Maloofs have invested in private cannabis companies and related infrastructure, positioning their capital in a sector that regulators and analysts expect to grow substantially through the end of the decade. SEC filings and private placement memorandums occasionally reference Maloof-linked entities, offering limited but verifiable insight into these allocations.
Diversification and Risk Management
Beyond cannabis, Maloof money has been allocated to technology startups and private equity funds, with an emphasis on early-stage companies in entertainment, media, and digital platforms. This diversification strategy aims to reduce reliance on any single asset class, a approach common among ultra-high-net-worth families who prioritize capital preservation alongside growth. The family's investment decisions are typically executed through private vehicles, making detailed performance data scarce but confirming a shift toward modern, high-conviction asset categories.