Where Is Mansory From and Who Founded It
Mansory is a German luxury automotive modification company headquartered in Brand, Bavaria, Germany. The firm was founded in 1989 by Kourosh Mansory, an Iranian-born engineer based in Germany who specialized in bespoke vehicle transformations. The company started as a small tuning workshop and evolved into a global brand with studios in Germany, the United Kingdom, and the United Arab Emirates. Mansory is widely recognized for its carbon fiber body kits, bespoke interiors, and performance upgrades for hypercars and luxury SUVs.
The company’s core identity centers on extreme customization rather than mass production. Mansory works primarily with brands such as Ferrari, Lamborghini, Porsche, Rolls-Royce, Bentley, and Aston Martin, offering fully tailored exterior and interior programs. Each vehicle is built in limited numbers, often as a single unit, with extensive use of lightweight materials like carbon fiber, Alcantara, and titanium. This approach has positioned Mansory as a niche but highly visible name in the ultra-luxury and hypercar modification segment.
Mansory Headquarters and Global Operations
The company’s main design and production facility is located in Brand, Bavaria, Germany, a region known for its precision engineering and automotive heritage. The German base houses Mansory’s in-house design studio, composite manufacturing units, and assembly lines for carbon fiber body panels and interior components. The Brand headquarters serves as the central hub where most flagship projects are conceived and executed.
Beyond Germany, Mansory operates satellite studios and partner facilities in the United Kingdom and the United Arab Emirates, allowing it to serve high-net-worth clients across Europe, the Middle East, and Asia. The Middle East presence is particularly significant, as the region accounts for a large share of Mansory’s bespoke commissions for vehicles such as the Rolls-Royce Cullinan and Lamborghini Urus. Mansory also maintains a network of authorized dealers and consultants who coordinate deliveries and after-sales service worldwide.
Mansory’s Business Model and Industry Position
Mansory operates on a fully bespoke, client-driven business model, with each project beginning from a detailed consultation and custom design phase. The company does not offer standardized catalog parts for sale to the general public; instead, it builds exclusive programs that can include aerodynamic body kits, upgraded powertrains, bespoke interiors, and personalized exterior finishes. Pricing for Mansory projects typically starts in the hundreds of thousands of euros and can exceed several million euros for full hypercar conversions.
Mansory competes in the ultra-premium segment alongside firms such as Novitec, Hamann Motorsport, and Brabus, but it differentiates itself through its heavy use of visible carbon fiber and aggressive styling. The brand has gained significant visibility through collaborations with major automotive events, luxury yacht shows, and high-profile celebrity owners. Mansory vehicles are frequently featured in automotive media and social channels, reinforcing its status as one of the most recognizable names in the luxury modification space Forbes.
Key Facts About Mansory
Founding and Headquarters
Founded: 1989 | Headquarters: Brand, Bavaria, Germany | Founder: Kourosh Mansory
Core Focus
Bespoke luxury and hypercar modifications using carbon fiber, lightweight composites, and high-performance components
Primary Brands Modified
Ferrari, Lamborghini, Porsche, Rolls-Royce, Bentley, Aston Martin, McLaren, and Mercedes-AMG