March of Dimes Slogan and Mission
The March of Dimes slogan reflects its mission to improve the health of mothers and babies by preventing birth defects, premature birth, and infant mortality through research, advocacy, and education. The organization was founded in 1938 by President Franklin D. Roosevelt to combat polio and later shifted its focus to maternal and child health. Today, the March of Dimes slogan emphasizes equity, science-based solutions, and support for families in every U.S. state. Learn more about the organization's history and current priorities at marchofdimes.org.
The March of Dimes slogan is used across campaigns, fundraising events, and public health initiatives to raise awareness about preterm birth rates and infant health disparities. According to the latest available data, the preterm birth rate in the United States remains a critical public health challenge, with the March of Dimes issuing annual report cards that grade states on maternal and infant health outcomes. These reports inform policy decisions and guide investments in prenatal care, neonatal intensive care units, and family support programs.
Current Programs and Impact
Under the March of Dimes slogan, the organization runs programs focused on research into premature birth causes, advocacy for extended Medicaid coverage for postpartum care, and community-based support for families. The Premature Birth Report Card uses national data to highlight trends, risk factors, and disparities affecting Black, Hispanic, Native American, and rural communities. The March of Dimes also funds research centers and collaborates with hospitals, universities, and public health agencies to develop interventions that reduce complications in pregnancy and improve outcomes for newborns. Detailed program data and state-level scores are available at marchofdimes.org/research/premature-birth-report-card.
The March of Dimes slogan also appears in campaigns promoting folic acid intake, smoking cessation during pregnancy, and access to quality prenatal and postpartum care. The organization partners with healthcare providers, employers, and policymakers to expand insurance coverage for doula services, mental health support, and lactation consulting. In recent years, the March of Dimes has supported legislative efforts to improve maternal health data collection, address workforce shortages in obstetrics, and reduce disparities in infant mortality rates across different demographic groups. These efforts align with broader public health goals and are documented in reports and policy briefs published by the organization.
March of Dimes Slogan in Advocacy and Fundraising
The March of Dimes slogan is central to its fundraising events such as March for Babies, which brings together communities nationwide to support research and programs that protect mothers and infants. Corporate partners, health systems, and individual donors contribute to these initiatives, funding grants for researchers, community health workers, and local programs that provide education and resources to families. The organization also uses the slogan in digital campaigns, public service announcements, and partnerships with media outlets to amplify messages about maternal health equity and infant well-being.
The March of Dimes slogan reinforces the organization's role as a leading nonprofit voice in maternal and infant health advocacy, working with agencies such as the Centers for Disease Control and Prevention and the Health Resources and Services Administration. The organization tracks key metrics including preterm birth rates, infant mortality rates, and access to prenatal care to guide its advocacy priorities and evaluate the impact of its programs. Publicly available data and annual reports provide transparency on funding allocation, program outcomes, and strategic goals, ensuring that the March of Dimes slogan represents measurable progress in improving health outcomes for mothers and babies across the United States.