Matt Inman Net Worth Overview
Matt Inman net worth is estimated to be in the low millions as of 2025, driven primarily by the success of his webcomic The Oatmeal and related digital businesses. His main income sources include website advertising, book sales, merchandise, licensing deals, and speaking engagements. Forbes has covered his transition from a corporate IT job to a full-time creator, highlighting the financial impact of his online audience. Read Forbes coverage on his career shift.
The Oatmeal generates revenue through display ads, sponsored comics, and a highly successful online store selling prints, books, and apparel. Inman also earns from licensing his artwork for books, calendars, and merchandise partnerships. His projects have attracted millions of monthly visitors, which supports strong ad and affiliate income. Visit The Oatmeal about page for creator details.
Career Milestones and Business Ventures
Early Career and The Oatmeal Launch
Matt Inman began publishing The Oatmeal in 2009 after leaving his position as a web developer. The comic quickly grew a large following due to its humor, science themes, and cat-related content. Early revenue came from Google AdSense and a popular Etsy store selling prints and stickers. Forbes profile on his early business decisions.
Books, Merchandise, and Licensing
Inman has published several bestselling books, including "The Oatmeal" and "How to Tell If Your Cat Is Plotting to Kill You." These books generate consistent royalties and have appeared on major bestseller lists. His online store and licensing deals with third-party brands add recurring revenue streams. Browse The Oatmeal official store.
Key Facts About Matt Inman Finances
Income Sources and Audience Reach
Inman's primary income comes from website ads, book royalties, merchandise sales, and licensing. The Oatmeal receives tens of millions of monthly pageviews, which supports high ad revenue and sponsor interest. He has also earned from public speaking and branded content collaborations. The Oatmeal about page for traffic and reach details.
Notable Projects and Public Recognition
Inman created the popular webcomic and launched campaigns such as the "Save America's Funniest Home Videos" style fundraiser for a Tesla museum. His work has been featured in major media outlets and cited in discussions about digital creator economics. Forbes article on his media presence.