Mercedes Project 1 Price Overview
The Mercedes-AMG One, internally codenamed Project 1, carries an official base price of approximately 2.7 million USD before taxes and options. This places it among the most expensive road-legal hybrid hypercars ever produced by a German manufacturer. The final transaction price typically rises above 3 million USD when factoring in destination fees, local taxes, and bespoke configuration choices. Prospective buyers must also secure an invitation or go through an approved Mercedes-AMG dealer allocation process, as the car is not available for open purchase. The high price reflects the use of Formula 1-derived technology, hand-built assembly, and a limited production run capped at 275 units worldwide. For a detailed breakdown of the vehicle's technical heritage, see the official Mercedes-AMG One product page Mercedes-AMG One official vehicle page.
Price Positioning Against Rivals
At 2.7 million USD, the Project 1 price sits above the Ferrari SF90 Stradale and below the Rimac Nevera in the hypercar segment. It competes directly with the Porsche 918 Spyder successor concepts and Aston Martin's Valkyrie AMR Pro in terms of cost-to-performance ratio. The base price includes the hybrid powertrain, advanced aerodynamics, and a carbon-fiber monocoque, but most buyers add custom interior trim and exterior paint that push the final cost higher. In European markets, the price can exceed 3.5 million EUR once VAT and import duties are applied. The pricing strategy targets ultra-high-net-worth collectors who prioritize track-focused engineering and brand heritage over daily usability.
Technical Specifications and Performance Data
Mercedes Project 1 uses a 1.6-liter turbocharged V6 engine from the Mercedes-AMG F1 W08 EQ Power+ hybrid era, paired with four electric motors for a combined output of over 1,000 horsepower. The powertrain enables a 0 to 60 mph sprint in under 2.5 seconds and a top speed electronically limited to approximately 217 mph. The car features a 7-speed dual-clutch transmission adapted from Formula 1 and active aerodynamics including a deployable rear wing and underbody diffuser. Energy recovery comes from both the MGU-K and MGU-H systems used in current F1 power units, with a small lithium-ion battery pack mounted behind the cockpit. These specifications directly inform the Project 1 price by justifying the use of non-production F1 hardware and extensive thermal management systems. For the technical details, see the official Mercedes-AMG technical overview Mercedes-AMG One technology overview.
Hybrid System and Powertrain Layout
The hybrid system in Project 1 is a direct transplant of the current Mercedes-AMG F1 power unit architecture, with the internal combustion engine mounted behind the cockpit and the electric motors integrated into the transmission and turbocharger assembly. This layout allows for torque fill from the electric motors while the combustion engine provides peak power at high RPM, a combination that is central to the car's performance claims and its premium price point. The battery pack is air-cooled and sized for short, high-power electrical bursts rather than extended electric-only driving, meaning the car operates primarily as a plug-in hybrid with a limited all-electric range. The cooling system includes dedicated radiators for the battery, power electronics, and the hybrid motor, all of which add complexity and cost to the final assembly.
Production Numbers, Availability, and Ownership
Mercedes-AMG confirmed a total production cap of 275