Mercedes Project One Cost and Base Price
The Mercedes Project One carries a base price of roughly 2.3 million euros before taxes and options, placing it among the most expensive road cars from Mercedes-AMG. The final on-road cost rises with local taxes, delivery fees, and bespoke personalization packages. Buyers typically pay well above the base figure due to limited allocation and high demand. For context on ultra-luxury and hypercar pricing trends, see this Forbes overview of the most expensive cars in the world here.
Mercedes-Benz positions the Project One as a series-production hypercar rather than a one-off prototype, which justifies its premium cost structure. The price reflects the use of Formula 1-derived technology, low production volumes, and extensive hand-built assembly. Initial reports suggested a price closer to 1 million euros, but the final market launch price moved significantly higher. The car is sold primarily to selected customers in Europe, with limited availability in other major markets.
Mercedes Project One Powertrain and Performance Specs
Under the hood, the Project One uses a hybrid powertrain derived directly from the Mercedes-AMG F1 W09 EQ Power+ Formula 1 car. The system combines a 1.6-liter turbocharged V6 engine with four electric motors, delivering a combined output of over 1,000 horsepower. This hardware enables a 0 to 100 km/h sprint in well under 3 seconds and a top speed electronically limited to around 350 km/h.
The electric motors provide torque fill and all-wheel drive capability, while the internal combustion engine drives the rear wheels through a direct-shift gearbox adapted from F1. Energy recovery systems harvest braking and exhaust heat, supporting short electric-only driving segments. Detailed technical breakdowns of the hybrid system are available on the official Mercedes-AMG Project One page here.
Production Numbers, Availability, and Market Position
Mercedes-AMG planned a very limited production run for the Project One, with initial reports pointing to around 275 units globally. The allocation process favored existing high-value Mercedes-AMG and Formula 1 customers, with strict selection criteria applied to new buyers. Deliveries began in 2022, and the company has since confirmed that the majority of units were spoken for before series production started.
The Project One competes directly with other hybrid hypercars such as the McLaren Speedtail and Ferrari SF90 Stradale, both of which carry their own premium price tags and low production caps. In terms of exclusivity and technology transfer from motorsport, the Project One stands out among Mercedes-AMG road cars. For a broader look at the hypercar market and how the Project One compares to rivals, see this Car and Driver comparison of the fastest hybrid hypercars here.