Supercars and Hypercars
Millionaires buy high-performance cars for fun, with brands like Ferrari, Lamborghini, and Porsche dominating the segment. In 2024, the Ferrari 296 GTB started around $340,000, while the Lamborghini Revuelto launched above $600,000, and the Porsche 911 GT3 RS crossed $230,000. Forbes reports that U.S. luxury car sales remain strong, with Porsche, Ferrari, and Mercedes-AMG benefiting from wealth concentration.
Customization adds millions to the final price, with exclusive paint, interior materials, and bespoke engineering. Brands like Bugatti, Rolls-Royce, and Pagani offer ultra-limited editions that sell out quickly. Bugatti's Bolide is an example of a track-focused hypercar priced in the millions, built for buyers who prioritize engineering extremes.
Private Jets and Helicopters
Private aviation is a major leisure purchase for high-net-worth individuals. The Gulfstream G700, delivered in 2024, lists for around $75 million, while the Bombardier Global 7500 starts near $73 million. Gulfstream Aerospace highlights cabin space, range, and speed as key selling points for ultra-long-range jets.
Helicopters like the Airbus H160 and Bell 505 are popular for shorter trips and estate access. Airbus Helicopters positions the H160 as a premium cabin class machine with lower operating costs, targeting corporate and leisure buyers.
Yachts, Collectibles, and Experiences
Superyachts remain a top fun purchase, with new 80-meter yachts costing $200 million or more. Brands like Lürssen, Feadship, and Azimut Benetti build vessels with custom interiors, theaters, and submarine garages. Lürssen Yachts reports strong demand for new builds despite higher material and engineering costs.
Beyond vehicles and vessels, millionaires buy art, rare watches, and exclusive experiences. Auction houses like Christie's and Sotheby's report record sales of contemporary art and collectibles. Christie's notes that watches from brands like Patek Philippe and Rolex command premium prices at auction, driven by scarcity and collector demand.