NFL Regular Season Games in Germany
The NFL has scheduled regular season games in Germany as part of its international expansion strategy, with the most recent series held at the Olympiastadion in Berlin. These games are typically part of the NFL's International Series, which brings regular season matchups outside of the United States to grow the sport's global audience and revenue streams Forbes.
NFL teams that have played in Germany include the Kansas City Chiefs, the Chicago Bears, and the Jacksonville Jaguars, with the league targeting high-profile matchups to maximize attendance and viewership. The games are usually scheduled for early September, aligning with the start of the NFL regular season, and are broadcast internationally through partnerships with networks like NFL+ and international broadcasters NFL.com.
NFL International Series and Future Plans for Germany
The NFL International Series is the league's primary vehicle for hosting games abroad, and Germany has been a key market since the series expanded to Berlin in 2022. The league has publicly stated its commitment to hosting at least one game per year in Germany as part of a long-term strategy to build a sustainable fan base and sponsorship ecosystem in Europe NFL.com.
Sponsorship and Commercial Impact
Major brands such as Allianz, SAP, and Deutsche Telekom have increased their involvement with NFL events in Germany, reflecting the commercial potential of the international series. These partnerships support the NFL's goal of diversifying its revenue streams beyond domestic media rights and ticket sales, with Germany serving as a gateway to broader European markets Forbes.
How to Watch NFL Games in Germany
Fans in Germany can watch NFL games through a combination of local broadcast partners, NFL Game Pass International, and streaming services that hold rights for the international series. The league provides live coverage of all international games, including pre-game and post-game analysis tailored to European audiences NFL.com.
Ticket availability for NFL games in Germany is managed through the NFL's official ticketing platform and authorized partners, with prices varying based on seating tier and demand. The league has implemented dynamic pricing models and early-bird promotions to make the games accessible to a broad range of fans, while also maximizing revenue from the international market NFL.com.