Product Claims, Materials, and Pricing
MyPillow markets itself as a patented, adjustable pillow filled with interlocking polyfoam pieces. The company claims the fill allows users to customize loft and firmness by adding or removing pieces. Original MyPillow pricing in the United States typically ranges from about $60 to $100 for standard sizes, with premium and specialty models priced higher. The company sells primarily through its own website and major U.S. retailers such as Walmart, Target, and Amazon, with distribution spanning thousands of store locations and online marketplaces.
MyPillow has promoted specific health and comfort claims, including pressure relief and improved sleep posture. The company states that its fill is made in the United States and that the pillow is machine washable. Independent testing organizations have evaluated MyPillow models for firmness, breathability, and durability, with results varying by product line. The company offers a lifetime warranty and a 60-day return policy on its flagship products.
Company History, Leadership, and Financials
MyPillow was founded in 2004 by Mike Lindell, who serves as the company's CEO. The company is headquartered in Chaska, Minnesota, and has operated manufacturing facilities in the United States. MyPillow has received media attention for its aggressive television advertising and infomercial campaigns, which have contributed to its recognition as one of the most recognizable pillow brands in the U.S. retail market.
MyPillow has reported significant annual revenues, though exact audited figures are not always publicly disclosed. The company has expanded into related sleep products, including mattress toppers, blankets, and pet beds. MyPillow's retail partnerships and advertising spend have placed it among the higher-profile direct-to-consumer bedding brands in the United States. For background on the founder's business history, see the Forbes profile of Mike Lindell.
Legal Matters and Regulatory Actions
MyPillow has been involved in multiple legal proceedings related to advertising claims and business practices. In 2016, the Minnesota Attorney General's office reached a settlement with MyPillow over deceptive advertising, resulting in a fine and requirements for clearer marketing language. The company has also faced class-action lawsuits concerning its warranty and return policies, with some cases resulting in settlements and policy changes.
The U.S. Federal Trade Commission and state consumer protection agencies continue to monitor advertising claims made by pillow and bedding companies. MyPillow's legal history includes disputes over patent validity and enforcement, with the company holding multiple design and utility patents for its adjustable fill system. For details on the 2016 settlement, see the Minnesota Attorney General consumer alert. Additional information on the company's legal and regulatory history can be found in the SEC EDGAR filings where applicable.