Category: Finance | Title: Who Invented Poo Pourri | Tag: Business | Meta Description: Facts about the inventor of Poo Pourri, the company, and its market position...
Founder and Inventor of Poo Pourri
Poo Pourri was invented by Suzy Batiz, who launched the product in 2007 after developing the formula in her garage. She is the founder and public face of the brand, which is built around a pre-use spray that traps odors in toilet water. The product is sold primarily through direct-to-consumer channels and major retail partners. Forbes profile of Suzy Batiz
The brand is officially owned by Poo-Pourri LLC, a private company that has grown from a single product into a multi-million dollar business. Batiz remains the principal owner and CEO, with the company headquartered in the United States. Poo Pourri is positioned as a premium bathroom spray brand in the consumer goods market. Bloomberg company profile
Product, Sales, and Retail Presence
Poo Pourri sells a range of toilet sprays, including original, tropical, and seasonal scents, with most formulas based on essential oils and plant-derived ingredients. The product is designed to be sprayed into the toilet bowl before use to create a barrier that prevents odors from escaping. The brand emphasizes a simple, repeatable user experience and a clean, recognizable bottle design. Poo Pourri official website
The brand is available in major U.S. retailers and online marketplaces, including Walmart, Target, and Amazon, where it consistently ranks among top-selling bathroom odor products. Poo Pourri has been featured in national advertising campaigns and lifestyle media, helping it maintain strong brand awareness. The company continues to expand its SKU count and scent lineup while relying on direct-to-consumer sales for a significant share of revenue. SEC EDGAR company filings
Competitive Position and Market Context
Brand Positioning in the Bathroom Spray Category
Poo Pourri is one of the most recognized names in the toilet spray category, competing with brands like Glad, Clorox, and various private-label alternatives. The brand differentiates itself through a focus on natural essential oils, a pre-use spray mechanism, and a humorous, approachable marketing tone. In consumer surveys, Poo Pourri is frequently cited as a go-to solution for bathroom odor control. Business of Fashion brand coverage
Revenue and Growth Metrics
Exact revenue figures for Poo Pourri are not publicly disclosed because the company is privately held, but industry reports describe it as a high-growth direct-to-consumer brand. The company has scaled through a combination of online sales, retail distribution, and viral marketing campaigns. Poo Pourri continues to invest in new scents, packaging, and expanded retail partnerships to sustain its growth trajectory. Crunchbase company overview