Poo Pourri Shark Tank Appearance and Deal Terms
Poo Pourri appeared on Shark Tank in Season 9, Episode 13, where founder and CEO Jeannie Jarnot pitched the spray bottle toilet deodorizer brand. The company sought a deal for a specific equity stake in exchange for capital to scale retail distribution and online sales. The Sharks evaluated Poo Pourri based on its unique product category, direct-to-consumer traction, and brand recognition in bathroom care. The final deal terms, including the invested amount and equity given, are documented in Shark Tank episode records and business coverage.
After the Shark Tank airing, Poo Pourri expanded its retail presence and continued to market the product through digital channels and major retailers. The brand is recognized as one of the more memorable pitches from that season, with ongoing public interest in its post-show performance and growth trajectory.
Founder, Revenue, and Current Business Model
Jeannie Jarnot founded Poo Pourri and has led the company as CEO since its launch, focusing on a spray-based formula designed to be added to toilet water before use. The business model centers on direct-to-consumer e-commerce sales alongside partnerships with national retail chains and online marketplaces. Poo Pourri revenue and unit sales figures have been reported in business profiles and retail tracking sources, reflecting the brand's growth in the home fragrance and bathroom accessories segment.
The company maintains a direct online store and sells through third-party platforms, using customer reviews and social media as core parts of its marketing strategy. Poo Pourri has continued to release new scents and limited-edition packaging to sustain consumer interest and drive repeat purchases.
Product Range and Retail Distribution
Poo Pourri offers multiple scent variants and bundle packs, with products available in grocery, big-box, and specialty retail locations. The brand's distribution has expanded to include major national chains and online retailers, increasing shelf presence and accessibility for consumers.
Key Retail and E-Commerce Channels
The product is sold through large retail chains, home goods stores, and leading e-commerce platforms, with the company using data-driven inventory planning to manage stock across channels. Poo Pourri also leverages its own website for subscription-based repeat purchases and gift bundles.
Poo Pourri Valuation, Funding, and Public References
Public information on Poo Pourri's valuation, funding rounds, and investor backing is limited, with the company remaining privately held after its Shark Tank exposure. Business news outlets and retail analysis sources have covered Poo Pourri's post-Shark Tank performance, including its retail sales growth and brand recognition metrics. The company's trajectory is often cited as an example of a Shark Tank brand that sustained momentum beyond the show through consistent product quality and retail execution.
For current details on Poo Pourri's business, retail partnerships, and product availability, consumers and investors can refer to the company's official website and major retail platforms. Additional background on the company and its founder can be found in business profiles and retail industry coverage that track emerging direct-to-consumer brands.
Forbes has covered Poo Pourri as part of its reporting on Shark Tank brands and consumer product startups, providing context on the company's market position and growth strategy. Retail industry analysis and business news sources also track Poo Pourri's performance as a case study in post-Shark Tank brand development and direct-to-consumer scaling.