Founding Details and Early History
Qualtrics was founded in 2002 by Scott M. Smith and Ryan R. Smith as a survey and experience management company. The company started at Brigham Young University and later moved its headquarters to Provo, Utah, before relocating to Seattle, Washington. Qualtrics focuses on capturing customer, employee, and market feedback through online surveys and analytics platforms.
In 2018, Qualtrics was acquired by SAP SE for approximately $8 billion in one of the largest enterprise software deals at the time. The acquisition brought Qualtrics into the SAP portfolio as a leader in experience management, integrating its data collection and analysis tools with SAP's broader enterprise ecosystem.
Ownership Structure and Public Market Status
SAP Acquisition and Current Shareholders
After the SAP acquisition, Qualtrics operated as a wholly owned subsidiary of SAP SE, with its financial results consolidated into SAP's reporting. SAP is a publicly traded company listed on the Frankfurt Stock Exchange and the New York Stock Exchange under the ticker symbol SAP, giving indirect public market exposure to Qualtrics through SAP's share price and financial disclosures.
As of the most recent public filings, SAP remains the sole owner of Qualtrics, and the company has not conducted a separate initial public offering. Qualtrics continues to operate under the Qualtrics brand, with its experience management platform serving enterprise clients across industries including technology, financial services, healthcare, and retail.
Recent Financial and Market Developments
Revenue Growth and Market Position
Qualtrics has reported strong revenue growth as enterprise demand for experience management and survey analytics has increased. The platform serves thousands of organizations globally, competing in the broader customer experience and enterprise feedback management market alongside companies such as Medallia and SurveyMonkey.
Investors tracking Qualtrics can monitor SAP's quarterly earnings reports and annual filings for segment-level data on Qualtrics' performance. SAP's investor relations page provides detailed financial information, including Qualtrics' contribution to overall revenue and growth trends.
For additional context on Qualtrics' market position and enterprise adoption, recent coverage from Forbes and the company's own investor resources provide further detail on its role in the experience management sector.