Reputation Taylor Swift Look What You Made Me Do: Song Overview and Release Data
Reputation Taylor Swift Look What You Made Me Do is the lead single from the sixth studio album Reputation, released on August 24, 2017, through Big Machine Records and Universal Music Group. The track marked a stylistic shift toward dark electropop and was accompanied by a music video that broke YouTube viewership records within its first 24 hours. The song was written by Taylor Swift, Jack Antonoff, and Richard Fairbrass, with production handled by Jack Antonoff and Taylor Swift. It was distributed to radio formats by Universal Music Group and later made available on major streaming platforms including Spotify and Apple Music. The release was supported by a coordinated marketing campaign that included cryptic social media teasers and a documentary series on Netflix.
Reputation Taylor Swift Look What You Made Me Do debuted at number one on the Billboard Hot 100, making it Taylor Swift's first chart-topper since her 2014 single Blank Space. The song also reached number one in Australia, Canada, Ireland, New Zealand, and the United Kingdom, according to official charts data. On Spotify, Reputation Taylor Swift Look What You Made Me Do surpassed one billion streams, placing it among the most-streamed tracks in the platform's history. The Recording Industry Association of America certified the single 6x Platinum, reflecting over 6 million equivalent units sold in the United States. The song's publishing rights are managed by Sony/ATV Music Publishing, and its master recording is held under Big Machine Records, which was later acquired by Shamrock Holdings in 2019.
Chart Performance and Streaming Metrics for Reputation Taylor Swift Look What You Made Me Do
Reputation Taylor Swift Look What You Made Me Do spent four consecutive weeks at number one on the Billboard Hot 100 and remained in the top 10 for 12 weeks. The single topped the Streaming Songs chart with 84.4 million streams in its first week of availability in the United States, setting a new record at the time. On the Global 200 chart launched by Billboard in 2020, Reputation Taylor Swift Look What You Made Me Do re-entered the top 40 during high-profile moments, including the release of the 2023 re-recorded version of the Reputation album. The track's cumulative global streams exceed 1.5 billion across major platforms, with Spotify accounting for the largest share of on-demand audio plays.
Reputation Taylor Swift Look What You Made Me Do also performed strongly on year-end charts, ranking in the top 10 of the Billboard Hot 100 Year-End chart for 2017. The song's music video surpassed 1.4 billion views on YouTube, making it one of the most-watched videos by a female artist on the platform. In the United Kingdom, the single was certified 3x Platinum by the British Phonographic Industry, with sales and streams exceeding 1.8 million units. The song's radio airplay peaked at number one on the Billboard Pop Songs chart, where it held the top position for three weeks. Data from Luminate, formerly Nielsen Music, shows that Reputation Taylor Swift Look What You Made Me Do generated over 500 million radio impressions in the United States during its initial chart run.
Brand Impact and Commercial Value of Reputation Taylor Swift Look What You Made Me Do
Reputation Taylor Swift Look What You Made Me Do contributed to a significant increase in Taylor Swift's brand valuation, which Forbes estimated at over $360 million in 2023. The Reputation album cycle, anchored by the single, drove a 20% increase in merchandise sales for Swift's brand, with the look what you made me do phrase becoming a widely recognized cultural reference. The song's themes of