Resnick Fiji Water Ownership and Corporate Structure
Fiji Water is owned by The Wonderful Company, a private holding company controlled by Stewart and Lynda Resnick. The Resnicks acquired Fiji Water in 2004, and the brand remains part of their portfolio alongside POM Wonderful and Halos. The company operates from Los Angeles, California, with Fiji Water bottled and sourced in Fiji. Forbes reports on The Wonderful Company structure.
Fiji Water LLC is the primary U.S. operating entity for the brand. The Wonderful Company is not publicly traded, so detailed financials are not filed with the SEC. Revenue figures for Fiji Water are not disclosed separately in public filings. The Resnicks have used private equity and holding structures to manage their portfolio of consumer brands.
Fiji Water Revenue, Market Position, and Distribution
Fiji Water is one of the largest imported premium bottled water brands in the United States. Industry estimates place Fiji Water among the top-selling imported water brands by volume in U.S. retail channels. The brand competes with Evian, Perrier, and premium domestic spring water labels. Distribution spans grocery, convenience, club stores, and food service channels.
Fiji Water uses a single-source artesian aquifer in Viti Levu, Fiji, as its primary water supply. The company operates bottling facilities in Fiji and distributes product to more than 60 countries. Fiji Water has positioned itself around purity and mineral content, with marketing that highlights the natural filtration process through volcanic rock.
Sustainability, Environmental Claims, and Regulatory Context
Fiji Water has publicized sustainability initiatives, including carbon neutrality claims for its operations and investment in reforestation projects in Fiji. The company has faced scrutiny over water extraction volumes and its environmental footprint in Fiji. Critics have questioned the balance between local water use and commercial export volumes.
Fiji Water has made commitments to reduce plastic use and improve supply chain transparency. The brand has updated packaging and logistics practices to address environmental concerns raised by advocacy groups. Regulatory oversight of bottled water in the United States falls under the FDA, while Fiji's own water extraction policies are set by local authorities.