Sephora Vegamour Shampoo Product Overview
Sephora carries multiple Vegamour shampoo SKUs, including the GRO Revitalizing Shampoo and the GRO+ Advanced Vegan Hair Density Shampoo. The GRO Revitalizing Shampoo is a sulfate-free, plant-based formula designed for daily use, while the GRO+ Advanced line uses a patented Karmatin™ vegan silk protein blend. Both lines are certified vegan, cruelty-free, and free from parabens, sulfates, and synthetic fragrances. Prices at Sephora typically range from $26 to $38 per 8.5 oz bottle, with the GRO+ Advanced Shampoo positioned at the higher end. Sephora lists these products in its Clean at Sephora category, which enforces a restricted substances list for ingredients. The brand Vegamour was founded in 2016 and is headquartered in San Francisco, California, and its products are distributed through Sephora physical stores and the Sephora.com e-commerce platform.
Vegamour shampoos are formulated with botanical actives such as mung bean, red clover, and hemp seed, which the company describes as phyto-active ingredients aimed at supporting scalp and hair health. The GRO Revitalizing Shampoo uses a blend of plant-derived amino acids and peptides, while the GRO+ Advanced line incorporates Karmatin™, a bio-identical vegan silk protein. Sephora product pages list these shampoos as suitable for color-treated hair and note that they are produced without animal-derived ingredients or testing. The brand does not disclose full third-party clinical trial data on its website, but it references in-vitro and consumer perception studies conducted by independent labs. Vegamour is a privately held company and does not publicly file financial statements with the SEC or other regulatory bodies.
Sephora Clean at Sephora Standards and Ingredient Policy
Sephora's Clean at Sephora standard restricts over 2,500 ingredients across skincare, haircare, and color cosmetics. Products labeled Clean at Sephora must avoid sulfates, parabens, formaldehyde, and other substances on Sephora's restricted list. Vegamour shampoo formulations comply with these standards, and the brand's products carry the Clean at Sephora badge on product listings. Sephora updates its restricted ingredient list periodically, and the most recent version is published on the Sephora Clean at Sephora standards page. The Clean at Sephora program does not require third-party certification from organizations such as EWG or Leaping Bunny, though Vegamour separately holds Leaping Bunny cruelty-free certification.
The Clean at Sephora initiative is part of Sephora's broader sustainability and transparency efforts, which also include the Sephora Clean at Sephora label and the Sephora Collection clean formulation standards. Sephora's parent company, LVMH, has published environmental and social governance reports that reference clean beauty commitments. The program is distinct from regulatory definitions and is a retailer-specific standard, not a legal requirement under U.S. Food and Drug Administration rules. Consumers can verify Clean at Sephora status by checking the product page on Sephora.com or in the Sephora app, where ingredient lists and standard badges are displayed.
Vegamour Brand Background and Market Position
Vegamour was founded in 2016 by Gaurika Gupta and is based in San Francisco, California. The brand positions itself as a plant-based, vegan haircare company and has raised venture capital funding from investors including Lerer Hippeau and Unilever Ventures. Vegamour products are sold through its own DTC website, Sephora, and select retailers. The brand's GRO+ Advanced line was launched as a premium extension of the core GRO range, with a focus on vegan silk protein technology. Vegamour does not publicly disclose annual revenue figures, but it has been cited in industry reports as a notable brand in the clean beauty and vegan haircare segments.
Vegamour competes in the vegan and clean