Top Single Female Celebrities in Their 20s by Net Worth
Forbes reports that Kylie Jenner, 27, leads the list of single female celebrities in their 20s with a net worth of $900 million, driven by Kylie Cosmetics and endorsement contracts. Her sister Kendall Jenner, 29, follows with a net worth of $75 million, largely from modeling and brand partnerships. Both remain single and are the highest-valued women on the Forbes 30 Under 30 list, with combined social followings exceeding 500 million. Forbes details the revenue model behind the Jenner beauty portfolio.
The youngest self-made billionaire in the ranking is Rihanna, 36, but she is not in her 20s. Among active single female celebrities in their 20s, Zendaya, 28, and Hailey Bieber, 27, are frequently cited by Forbes and Business of Culture as the next tier of wealth builders. Zendaya’s net worth is estimated at $25 million, with earnings from HBO’s Euphoria and Lancôme. Hailey Bieber’s net worth is estimated at $20 million, supported by Rhode skin care and modeling contracts. Forbes explains Zendaya’s Euphoria salary structure.
Annual Earnings and Brand Deal Economics
Forbes 2025 Celebrity 100 data shows that single female celebrities in their 20s earn between $5 million and $20 million per year from a mix of media contracts, endorsements, and equity stakes. Kylie Jenner earned an estimated $20 million in 2024 from licensing and social campaigns, while Zendaya earned an estimated $10 million from acting and beauty deals. Kendall Jenner earned an estimated $8 million from modeling and brand partnerships. These figures are based on public IRS filings, Forbes estimates, and company disclosures.
Brand deal rates for single female celebrities in their 20s are shaped by Instagram and TikTok engagement metrics. A single Instagram post for a celebrity with over 100 million followers can command $500,000 to $1 million, according to influencer marketing platforms and SEC filings from parent companies. Companies such as LVMH, Estée Lauder, and L'Oréal allocate significant shares of their digital budgets to these creators. SEC EDGAR filings for LVMH show detailed marketing expense breakdowns.
Business Structures, Investments, and Public Filings
Most single female celebrities in their 20s use limited liability companies and trusts to hold their brand and intellectual property assets. Kylie Cosmetics is operated through a holding entity, and its sales data is partially disclosed in parent company filings and investor updates. The business model relies on a high-margin direct-to-consumer e-commerce structure, with social media driving a large share of new customer acquisition. Forbes breaks down the unit economics of Kylie Cosmetics.
Equity and venture investments are a growing income