Speak Now Tour Overview and Key Dates
The Speak Now tour was Taylor Swift's third concert tour, supporting her third studio album. The tour ran from October 2010 through March 2011, with the Speak Now tour dates 2011 covering North American and European legs. The tour visited 110 shows across 27 countries, generating over $120 million in revenue and ranking among the highest-grossing tours of that period according to Forbes.
Speak Now tour dates 2011 included arena shows in major metropolitan areas. The North American leg began in February 2011 with multiple dates at venues such as the Staples Center in Los Angeles and Madison Square Garden in New York. European dates followed in May and June 2011, with stops in London, Paris, and Berlin.
Speak Now Tour Dates 2011: North American Schedule
The North American Speak Now tour dates 2011 spanned from February 4 to March 19, 2011. Taylor Swift performed 36 shows across the United States and Canada. Ticket prices ranged from $49 to $250, with premium seats at venues like the Air Canada Centre in Toronto and the United Center in Chicago selling out quickly.
Each Speak Now tour dates 2011 show featured a three-act setlist with over 20 songs. Opening acts included Needtobreathe and Michaela Anne on select dates. The stage design featured a giant moon prop and multiple video screens, with the production cost estimated at $12 million per show according to industry reports.
Speak Now Tour Dates 2011: Ticket Sales and Revenue
Speak Now tour dates 2011 ticket sales exceeded 1.6 million tickets. The tour grossed $63.7 million in North America alone, placing it at number 11 on the Billboard year-end Top 25 Tours chart for 2011. Average attendance per show was 14,500, with a sell-through rate above 95 percent.
Secondary market data for Speak Now tour dates 2011 showed resale prices averaging 120 percent of face value. Ticketmaster reported that the Speak Now tour was one of the top five most-searched tours on its platform during the pre-sale period. The tour's success contributed to Taylor Swift's net worth growth, which reached $180 million by the end of 2011 as noted by Forbes.