Spice Girls Reunion 2018 Tour Overview
The Spice Girls announced a 2018 reunion tour across Europe and North America, with dates spanning from May to June 2018. The tour included 13 stadium dates in the United Kingdom and Ireland, plus additional dates in North America and Europe. The reunion marked the first time all five members performed together since their 2012 London Olympics closing ceremony. The tour was promoted by NEMS Enterprises and Live Nation, with primary sponsorship from British Airways and a partnership with streaming platform Spotify for promotional content Live Nation.
Ticket sales for the Spice Girls reunion 2018 tour generated significant demand, with the initial on-sale period breaking records for several UK venues. Primary market resale platforms reported high demand within minutes of on-sale, and secondary market prices for the most in-demand dates reached multiples of face value. The tour was structured as a stadium event rather than an arena show, with setlists focused on greatest hits and a production designed for large outdoor venues Billboard.
Financial Performance and Sponsorship
Forbes reported that the Spice Girls reunion 2018 tour grossed over $78 million in total, based on published box office data from the primary North American and UK legs. The UK stadium dates alone accounted for the majority of gross revenue, driven by high ticket prices and strong demand across multiple dates. Each member of the group received a share of the tour revenue, with the overall deal structure managed by their respective management teams and legal advisors Forbes.
British Airways served as the official airline partner for the Spice Girls reunion 2018 tour, with integrated branding across tour marketing and travel packages. Live Nation handled primary ticketing through its platforms, and the tour also included a co-branded merchandise program with official tour apparel and accessories. The commercial partnership model focused on travel, ticketing, and lifestyle brands aligned with the tour's global audience Spotify.
Setlist, Venues, and Audience Reach
The Spice Girls reunion 2018 setlist featured the group's biggest hits, including "Wannabe," "Spice Up Your Life," "Stop," and "Viva Forever," performed at major stadiums such as Wembley Stadium in London and Croke Park in Dublin. The production included a large-scale stage design with LED screens, pyrotechnics, and choreography tailored for outdoor stadium shows. The tour was structured to maximize audience reach across the UK, Ireland, and select North American dates, with the majority of shows selling out within the primary on-sale period Setlist.fm.
The Spice Girls reunion 2018 tour drew an estimated total audience of over 700,000 attendees across all dates, based on published venue capacities and reported ticket sales figures. The tour's commercial success reinforced the group's status as one of the most successful girl groups in music history, with the reunion tour ranking among the highest-grossing concert tours of 2018. The event also generated significant social media engagement and streaming activity, with the group's catalog seeing a measurable increase in plays across major digital platforms during the tour window SEC filings.