Sue Bird Net Worth Overview
Sue Bird is a retired WNBA point guard and business executive with an estimated net worth of $12 million in 2024, based on salary, endorsements, and venture investments. Her primary income came from a 21-year career with the Seattle Storm, where she earned approximately $11.6 million in WNBA salary and won four championships. She also built wealth through equity stakes in Seattle Reign FC and NWSL ownership roles, as noted by Forbes.
Bird's net worth is supported by long-term brand partnerships with Nike, Gatorade, and Beats by Dre, plus equity positions in companies such as Just Women's Sports and a Seattle-based venture fund. She served as a managing partner of a NWSL expansion team and joined the ownership group of the Seattle Storm, aligning her income with league and club growth.
WNBA Salary and Career Earnings
Bird earned an average WNBA salary of about $550,000 per season during her peak years, with total career earnings exceeding $11 million. Her contracts included multi-year extensions with the Seattle Storm, and she was among the league's highest-paid players during her final seasons. She also earned additional income from select FIBA and USA Basketball national team commitments.
Her 2022 retirement contract included deferred compensation and equity-like incentives tied to Storm brand value and NWSL media rights growth. Bird's career earnings rank among the highest in WNBA history, supported by consistent performance and leadership on a championship-caliber team.
Endorsements and Business Investments
Bird's endorsement portfolio includes long-term deals with Nike, Gatorade, and Beats by Dre, with estimated annual earnings of $500,000 to $1 million from brand partnerships. She has also appeared in campaigns for Intel and United Airlines, leveraging her profile as a top female athlete in the U.S.
In business, Bird co-founded a Seattle-based venture fund focused on women-led startups and joined the ownership group of Seattle Reign FC, where she holds a minority equity stake. She has also invested in Just Women's Sports and other media platforms aimed at increasing coverage of women's sports.