Season 2 Format and Release Details
They Call It Late Night with Jason Kelce Season 2 follows a weekly talk format recorded in front of a live studio audience. The show streams on Amazon Prime Video and integrates digital clips for social platforms. Episodes run 45 minutes with a house band and recurring guest segments. The second season premiered on Prime Video with eight initial episodes, and additional episodes were added based on viewership metrics reported by Amazon Studios. The production is handled by NFL Films and Amazon MGM Studios, with filming at a soundstage in Los Angeles.
The series uses a multi-camera setup and a traditional late night desk, but shortens the runtime to fit streaming viewing habits. Each episode includes a monologue, interviews, and a musical performance. The show is available globally on Prime Video with no extra subscription cost in most regions. Clips are also distributed on YouTube and Instagram under the official NFL and Amazon channels. According to Amazon's content strategy updates, the show is part of a broader push into live-action sports-adjacent programming on Prime Video.
Sponsors, Advertising, and Revenue Model
The show's primary sponsors include DraftKings, Bud Light, and Hyundai, with integrated product placements throughout episodes. Advertising slots are sold through Amazon's ad sales platform, and the series uses dynamic ad insertion for streaming viewers. Season 2 introduced a branded segment called "Kelce's Locker Room," sponsored by a major sports betting operator. Revenue is generated through a combination of upfront sponsorship deals and programmatic ads, with CPM rates estimated in the mid-to-high range for sports entertainment content.
Amazon has not disclosed the exact production budget, but industry estimates place the per-episode cost between 2 and 4 million dollars based on talent fees and production scale. The show's ad inventory is managed by Amazon Advertising, and sponsors receive cross-platform promotion across Prime Video, Twitch, and NFL digital properties. The series also features Amazon Prime exclusive discounts during episodes, linking directly to the Amazon storefront. For context on Amazon's advertising growth, see their latest earnings reports on Amazon Investor Relations.
Audience Metrics and Business Impact
Early viewership data for Season 2 shows strong completion rates among 25-to-44-year-old male viewers, a key demographic for advertisers. The show ranks in the top 10 most-watched originals on Prime Video in its first month, according to Amazon's internal top 10 list. Social media engagement peaked during episodes featuring NFL players and celebrity guests, with clips generating millions of views. The series has contributed to increased Prime membership sign-ups in the U.S., particularly during football season.
The show's production supports Amazon's broader strategy to own sports-adjacent content and reduce reliance on live sports rights alone. Jason Kelce's audience overlap with NFL viewership helps Amazon target ads more precisely, improving return on ad spend for sponsors. The series also integrates with the NFL's digital ecosystem, including highlights and behind-the-scenes content on NFL+. For more on Amazon's content investments, see their annual report on the SEC website.