Who Owns the UFC
The Ultimate Fighting Championship is owned by TKO Group Holdings, with Dana White serving as President and Lorenzo White as a former CEO and current board member. The White brothers control the company through a combination of equity stakes and management contracts, with the organization operating as a publicly traded entity under the ticker symbol TKO on the NYSE NYSE.
Zuffa, the parent entity that acquired UFC in 2001, was later restructured under the ownership of WME-IMG, which rebranded to Endeavor. In 2023, UFC merged with WWE to form TKO Group Holdings, consolidating the White brothers' operational control under a new public company structure Business Wire.
Dana White and Lorenzo White Roles
Dana White remains the public face of UFC as President, handling day-to-day operations, fighter relations, and event production. His contract extensions have tied his compensation to UFC's revenue growth and event performance metrics Forbes.
Lorenzo White transitioned from CEO to a board-level role after the TKO merger, focusing on strategic investments and the broader Endeavor portfolio. The brothers' combined influence extends across UFC events, media rights, and the integration of UFC content into the TKO Group's streaming and pay-per-view platforms.
Financial Structure and Ownership Data
TKO Group Holdings Ownership
TKO Group Holdings is majority-owned by Endeavor Group Holdings, with the White brothers holding significant minority equity and management stakes. Dana White's compensation includes base salary, performance bonuses, and equity-linked incentives tied to TKO's stock performance and UFC's revenue targets SEC.
The UFC's revenue model relies on pay-per-view events, media rights deals, and licensing, with TKO reporting consolidated financials that include UFC's contribution to overall earnings. UFC's events consistently rank among the highest-grossing pay-per-view productions globally, with the White brothers' leadership credited for the organization's commercial expansion.