Who Owns Under Armour
Under Armour is a publicly traded company listed on the NYSE under the ticker UAA. The largest shareholders are institutional investors such as Vanguard Group, BlackRock, and State Street, which collectively hold a significant portion of outstanding shares. The company was founded in 1996 by Kevin Plank, who served as CEO until 2020 and remains a major individual stakeholder. Plank retains influence through his ownership stake and board seat, though day-to-day operations are led by a professional management team. For a full breakdown of the current ownership structure and major holders, you can review the latest proxy statement and ownership filings on the SEC website here.
The board of directors oversees major strategic decisions, including mergers, acquisitions, and capital allocation. Under Armour's board includes a mix of independent directors and insiders, with Kevin Plank serving as a director. The board composition has evolved in recent years to emphasize digital transformation and global growth. Board meetings and voting records are disclosed in annual meeting proxies and on the investor relations page of the company's official website.
Under Armour Leadership and Executive Team
The current CEO of Under Armour is Christina M. Weiss Lurie, who assumed the role in 2024 after a period of leadership transitions. Prior to her appointment, the company went through several interim and permanent CEO changes as it pursued a turnaround strategy. The executive team now focuses on driving direct-to-consumer sales, improving margins, and expanding in international markets. Leadership changes are typically announced through SEC filings and press releases on the company's investor relations site investors.underarmour.com.
The C-suite includes the Chief Financial Officer, Chief Supply Chain Officer, and Chief Digital Officer, reflecting Under Armour's emphasis on technology and supply chain efficiency. Executive compensation is tied to performance metrics such as revenue growth, gross margin improvement, and return on invested capital. Proxy statements filed with the SEC provide detailed information on pay ratios, equity awards, and performance conditions for senior leaders.
Ownership Structure and Public Filing Details
Major Institutional Holders
Institutional ownership in Under Armour exceeds 80 percent of outstanding shares, with Vanguard, BlackRock, and State Street among the top holders. These firms manage index funds and actively traded portfolios that include UAA shares. Changes in institutional ownership are reported quarterly in SEC Form 13F filings, which are accessible through the SEC's EDGAR database here.
Insider Ownership and Share Activity
Insider ownership includes shares held by Kevin Plank, members of the executive team, and directors. Insider transactions, such as open-market purchases or sales, are disclosed in SEC Form 4 filings. These filings provide insight into management confidence and potential changes in ownership concentration. Investors can monitor recent insider activity directly on the SEC's EDGAR search page here.