What Is the Most Expensive Victoria's Secret Fantasy Bra?
The Victoria's Secret Fantasy Bra is a limited-edition, high-jewelry lingerie piece produced by Victoria's Secret in collaboration with luxury jewelers. The most expensive version ever created is the 2000 "Millennium Bra," worn by model Gisele Bündchen. It was valued at approximately $15 million at the time of its creation, making it the most expensive lingerie item ever produced by the brand. This record has not been officially surpassed by a newer Fantasy Bra, though later versions have reached several million dollars.
The 2000 Millennium Bra featured over 1,500 precious stones, including diamonds, rubies, and sapphires, set in 14-karat white and yellow gold. The design was created by jewelry designer Mouawad and included a heart-shaped diamond pendant weighing approximately 30 carats. The bra and matching panty set were presented during the Victoria's Secret Fashion Show, which aired globally and cemented the brand's association with high-concept luxury lingerie.
How Much Does a Fantasy Bra Cost and Who Pays for It?
The price of a Victoria's Secret Fantasy Bra varies by year and design complexity. The 2000 Millennium Bra was appraised at $15 million, while later Fantasy Bras, such as the 2014 "Bright Night Fantasy Bra," were valued at around $2 million. The 2018 "Fantasy Bra" worn by Elsa Hosk was estimated at $1 million. These valuations are based on the market price of the gemstones and precious metals used, as reported by the brand and confirmed by industry sources.
Victoria's Secret typically absorbs the full cost of producing the Fantasy Bra as a marketing investment for the annual fashion show. The brand does not sell the Fantasy Bra to consumers; instead, it is worn by a selected model during the show and later displayed or auctioned for charity. The production cost is separate from the appraised value, which reflects the intrinsic worth of the materials and the exclusivity of the piece.
Who Designs and Appraises the Victoria's Secret Fantasy Bra?
The Fantasy Bra is designed in collaboration with high-end jewelry houses. The 2000 Millennium Bra was created by Mouawad, a Swiss-Lebanese jewelry and watchmaker known for working with rare gemstones. Later designs have involved partnerships with jewelers such as Atelier Swarovski, which provided precision-cut crystals for several Fantasy Bras. The brand's in-house design team coordinates with these partners to ensure the piece meets the show's thematic and aesthetic requirements.
Appraisals for the Fantasy Bra are conducted by independent gemological and jewelry valuation firms. The $15 million valuation for the 2000 Millennium Bra was based on the wholesale market value of the diamonds, gold, and colored stones at the time. Subsequent Fantasy Bras have been appraised using similar methodologies, with valuations reflecting the carat weight, clarity, and quality of the stones used. For more details on luxury jewelry valuation standards, see Forbes business council analysis.