Product Overview and Formulation
VitaminWater 50 Cent is a reduced-calorie variant in the Coca-Cola Company's Vitaminwater lineup, designed to provide hydration with added vitamins and minerals while limiting sugar content. The product is sold in single-serve plastic bottles and multi-packs across U.S. retail channels, with formulation details published on Coca-Cola's official product pages and nutrition databases Coca-Cola Company.
The beverage typically contains filtered water, cane sugar or low-calorie sweeteners, citric acid, natural flavors, and added vitamins such as B3, B5, B6, and B12, along with electrolytes like potassium and magnesium. Nutrition Facts panels on the bottle list calories, total sugars, and percent daily value for each added vitamin, allowing consumers to compare 50 Cent against other Vitaminwater flavors U.S. Food and Drug Administration.
Market Position and Pricing
VitaminWater 50 Cent occupies the value tier within Coca-Cola's enhanced-water portfolio, positioned below premium lines such as Vitaminwater zero sugar and functional additions like Focus or Revive. Retail pricing varies by region and retailer, with single bottles commonly found between $1.25 and $2.50 at grocery chains, convenience stores, and mass merchandisers Forbes.
The flavor competes in the broader enhanced-water segment alongside PepsiCo's Aquafina FlavorSplash and Keurig Dr Pepper's Core Power Hydrate, with market share tracked by beverage industry analysts. Distribution spans major U.S. supermarket operators, club stores, and e-commerce platforms, with promotional pricing often tied to multi-pack bundles and digital coupons U.S. Securities and Exchange Commission.
Consumer Trends and Availability
Demand for low-sugar flavored water has grown as consumers seek alternatives to traditional soda, with Vitaminwater 50 Cent benefiting from Coca-Cola's distribution infrastructure and brand recognition. The product is widely available in 20-ounce bottles and 12-packs, with seasonal and limited-edition releases occasionally expanding the flavor lineup Beverage Daily.
Retailers including Walmart, Target, Kroger, and Amazon stock Vitaminwater 50 Cent, with online grocery services offering home delivery and subscription options. Product availability can be checked through store inventory tools on retailer websites, and nutritional information is updated periodically based on reformulations or regulatory changes Coca-Cola Company.