Who Is Kelli Finglass and What Is Her Official Role
Kelli Finglass is the director of the Dallas Cowboys Cheerleaders (DCC), the professional cheerleading squad for the NFL's Dallas Cowboys. She has led the organization and managed the team's cheerleaders, dancers, and brand activities for multiple seasons. Her responsibilities include talent selection, choreography oversight, media appearances, and business operations tied to the DCC brand Forbes.
The DCC is one of the most recognized cheerleading organizations in professional sports, and Kelli Finglass serves as its top executive, reporting to the Dallas Cowboys ownership and front office. She oversees contracts, public relations, and strategic partnerships that connect the cheerleaders with sponsors, broadcasters, and the NFL ecosystem.
Career Background and Key Milestones
Before becoming director, Kelli Finglass had a background in entertainment and business management, which helped her lead the DCC through periods of growth in media exposure and merchandise sales. Under her direction, the squad expanded its television presence, digital content, and international tours ESPN.
Key milestones during her tenure include the launch of the reality television series "Dallas Cowboys Cheerleaders: Making the Team," which became a long-running franchise on CBS and streaming platforms. The show increased public awareness of the DCC's selection process, training standards, and behind-the-scenes operations, reinforcing the brand's visibility in sports and entertainment media CBS.
Organizational Structure and Business Impact
The DCC operates as part of the Dallas Cowboys organization, with Kelli Finglass coordinating with the front office, marketing teams, and external partners to manage appearances, sponsorships, and charitable initiatives. The squad participates in community events, advertising campaigns, and NFL-related programming, generating revenue through licensing and performance contracts.
Within the NFL cheerleading landscape, the Dallas Cowboys Cheerleaders are consistently ranked among the most valuable and widely recognized squads, and Kelli Finglass plays a central role in maintaining that position. Her leadership influences recruitment standards, training protocols, and the squad's public image across traditional media and social platforms NFL.com.