Waterski Magazine Publisher and Ownership
Waterski Magazine is published by Bonnier Corp, a Swedish-origin media group with U.S. operations focused on lifestyle and enthusiast titles. Bonnier Watersports, the division managing the brand, oversees a portfolio of print and digital titles serving wakeboarding, waterskiing, and inland boating audiences. The publisher maintains a centralized editorial team and distributes content through its own digital platform and partner sites including Forbes for syndicated industry features.
Bonnier Corp operates from Stockholm with U.S. headquarters in Winter Park, Florida, coordinating watersports titles from a single editorial hub. The parent company reports to Swedish financial regulators and files consolidated revenue data in its annual reports, with Waterski Magazine counted among its specialty media assets. Bonnier's watersports portfolio is managed under a dedicated brand group that aligns editorial calendars with major show circuits and manufacturer partnerships.
Digital Audience and Reach Metrics
Waterski Magazine directs traffic to its primary domain, waterskimagazine.com, where editorial content is published alongside video and event coverage. Audience measurement relies on third-party analytics providers, with Bonnier reporting combined print and digital reach across its watersports portfolio in quarterly investor communications. The brand maintains active presences on major social platforms, linking back to its core site for full articles and subscription offers.
Bonnier's digital properties, including Waterski Magazine, are tracked by Similarweb and Comscore for traffic rankings among enthusiast media verticals. The publisher bundles Waterski Magazine content with other watersports titles in cross-promotional email campaigns and digital newsletters. Refer to the Similarweb traffic overview for independent estimates of Waterski Magazine's monthly unique visitors and engagement metrics.
Industry Position and Competitive Landscape
Waterski Magazine operates in the watersports media segment alongside titles such as Wakeboarding Magazine and regional boating publications. Bonnier positions the brand as a core asset in its watersports vertical, competing for advertising with manufacturers of boats, towboats, wake-shaping equipment, and apparel. The magazine's editorial calendar aligns with key industry events including the International Waterski & Wakeboard Federation competitions and major dealer shows.
Advertising revenue for Waterski Magazine is tied to seasonal buying cycles in the boating and watersports equipment sectors. Bonnier's financial disclosures group Waterski Magazine with other specialty titles, making standalone revenue figures unavailable. For context on the broader watersports media market and competitor digital strategies, see the SEC filings of publicly traded media and outdoor recreation companies that disclose advertising segment performance.