Who Is the We Are Farmers Guy
The "We Are Farmers" campaign is run by Farmers Insurance, a major U.S. personal and commercial lines insurer. The campaign uses a fictional group of farmers and a recognizable spokesperson to promote auto, home, and business policies. The ads focus on everyday problems and position the brand as a practical choice for coverage. The campaign is managed by Farmers Insurance and its parent holding structure, with ads produced by the brand's marketing teams. Learn more about the company behind the campaign on the official Farmers Insurance site here.
Farmers Insurance is one of the largest personal lines insurers in the United States by direct premiums written. The brand competes with other major carriers in auto and home insurance and uses national TV, digital, and social campaigns to reach consumers. The "We Are Farmers" spots are a central part of the brand's advertising mix and appear across broadcast, streaming, and online video platforms. The company is regulated by state insurance departments and files rates and forms in most U.S. states. For company background, see the Insurance Information Institute overview here.
What the We Are Farmers Campaign Covers
The campaign highlights auto, home, renters, and business insurance products offered by Farmers Insurance. Ads typically show relatable situations where coverage helps protect people from unexpected costs. The messaging focuses on claims support, policy options, and the idea that Farmers Insurance stands with customers during life disruptions. The campaign also promotes bundling and discounts tied to multiple policies. Specific product details, rates, and availability vary by state and are listed on the official Farmers Insurance website here.
Farmers Insurance offers auto policies that cover liability, collision, comprehensive, and uninsured motorist protection. Home policies include dwelling, personal property, and liability coverage, with optional endorsements for things like water backup and equipment breakdown. Business policies can include commercial auto, workers compensation, and business owner policies depending on the operation. The company also sells umbrella policies that provide extra limits above underlying auto and home coverage. For a high-level view of insurance types and how they work, see the NAIC consumer guide here.
How the We Are Farmers Campaign Works in Practice
The campaign uses a mix of TV spots, digital video, and social media content featuring the "We Are Farmers" characters and spokesperson. Ads are designed to run during major sports broadcasts, streaming services, and general entertainment programming. The creative approach leans on humor and everyday scenarios to connect with viewers and drive them to quote or call for coverage. Farmers Insurance tracks campaign performance through brand awareness studies and policy quote data. For broader context on insurance marketing, see the American Marketing Association resources here.
Consumers can interact with the campaign by visiting the Farmers Insurance website, using the mobile app, or contacting local agents. The company uses online quote tools that let users compare coverage options and see estimated premiums based on their inputs. Agents can help customize policies and explain how discounts apply to different combinations of auto and home coverage. Claims can be reported through the website, app, or phone, with options for roadside assistance and rental car support. For details on how to file a claim or get a quote, visit the official Farmers Insurance site here.