Rihanna’s Major Owned Brands and Companies
Rihanna co-founded Fenty Beauty in 2017 with LVMH, launching the brand with 40 foundation shades and expanding into skincare and makeup. The company generated over $100 million in revenue within its first 40 days and has since become one of the fastest-growing beauty brands globally. Fenty Beauty operates as a subsidiary of LVMH’s luxury division, with Rihanna serving as a global ambassador and creative force behind the line Forbes.
Savage X Fenty, Rihanna’s inclusive lingerie and lifestyle brand, launched in 2018 and has grown into a multi-channel direct-to-consumer company. The brand offers bras, underwear, sleepwear, and accessories in a wide range of sizes and skin tones, and it has expanded into physical retail locations worldwide. Savage X Fenty is privately held, with Rihanna as founder and majority owner, and the brand has been valued at over $1 billion in private market estimates Bloomberg.
Recent Business Ventures and Investment Activity
Rihanna has expanded her portfolio beyond beauty and lingerie into consumer goods and media. She co-founded the beverage brand Rihanna’s Malibu Drinks, a line of ready-to-drink cocktails, and has invested in several tech and consumer startups. Her business strategy focuses on inclusive, high-margin categories with strong brand identity and direct-to-consumer distribution Forbes.
Rihanna’s net worth has grown significantly as a result of her brand ownership and endorsements, with Forbes estimating her fortune in the hundreds of millions. She has also served as a global ambassador for luxury brands such as Dior and Puma, generating additional income through endorsement deals. Her ventures are structured through a combination of personal holding entities and partnerships with major corporations Forbes.
Brand Ownership Structure and Public Filings
Fenty Beauty operates as a joint venture between Rihanna and LVMH Moët Hennessy Louis Vuitton, with the luxury conglomerate holding a majority stake. The brand’s intellectual property and distribution rights are managed through Fenty Beauty LLC, a Delaware-based entity. Public filings and corporate records show that Rihanna retains significant creative control and receives royalties based on sales SEC EDGAR.
Savage X Fenty is privately held, with corporate filings indicating Rihanna as the founder and controlling shareholder. The brand’s operations are managed through Savage X Fenty Inc., which oversees e-commerce, retail, and licensing activities. While private, the company has secured multiple rounds of venture funding from investors who value the brand’s digital-first model and strong social media presence