Jake Paul’s Current Business Portfolio
Jake Paul is the founder and CEO of Team 10, a social media talent management and media company he launched in 2017 to manage creators and produce digital content. He also founded and serves as CEO of Happy Fun Unlimited, a holding entity that oversees multiple brand and media projects. Through these structures, Paul has built a portfolio that spans talent representation, content production, and consumer brands, with public filings and interviews highlighting his active role in day-to-day operations and strategic decisions.
Paul co-founded and continues to lead the lifestyle brand Maverick by Jake Paul, which sells apparel, accessories, and merchandise through its own website and major retail partners. He has also been involved with the energy drink brand Prime Hydration, a joint venture with professional boxer KSI, where he serves as a co-owner and public face of the product. In 2023, Paul launched the snack brand Happy Dad Hard Seltzer, positioning it as a direct-to-consumer brand targeting younger demographics, with distribution expanding through retail partners and online channels.
Ownership Stakes, Valuations, and Recent Moves
Team 10 has been reported to manage a roster of social media influencers and content creators, though the company’s exact revenue and valuation remain private. Paul has publicly discussed using Team 10 as a platform to build media properties, launch merchandise lines, and negotiate brand partnerships, with the company serving as a central hub for his commercial activities outside of his personal social media accounts.
Happy Fun Unlimited functions as a private holding company that owns and operates several of Paul’s ventures, including content production entities and brand projects. Public records and filings indicate that Paul maintains controlling interests in the entities under this umbrella, allowing him to centralize decision-making and streamline investments across media, merchandise, and consumer products.
Media, Content, and Investment Activities
Paul co-founded and co-owns the YouTube network and content studio known as The Mind Of Jake Paul, which produces series, documentaries, and behind-the-scenes content for his channels. He has also invested in and promoted the streaming and gaming ecosystem around his brand, collaborating with platforms and creators to expand his digital footprint and monetize his audience through subscriptions, sponsorships, and exclusive content deals.
In the sports and entertainment space, Paul has been involved with the professional boxing promotion Most Valuable Promotions, which he co-founded with KSI, serving as a co-owner and active promoter of events. He has also made public appearances and investments in esports organizations and gaming-related ventures, aligning his business strategy with digital entertainment sectors where his audience is most engaged.