Current Owner of LaCroix
LaCroix is currently owned by National Beverage Corp, a publicly traded holding company headquartered in Fort Lauderdale, Florida. National Beverage Corp controls LaCroix through its subsidiary LaCroix Sparkling Water, which manages production, distribution, and brand licensing across the United States. The company remains the dominant owner of the LaCroix portfolio as of the latest available public filings and market data.
National Beverage Corp was founded in 1981 and has grown into one of the larger independent beverage holding companies in North America. The company owns a portfolio of sparkling and still water brands, with LaCroix representing the majority of its revenue and market visibility. Investors tracking the sparkling water sector closely follow National Beverage Corp because LaCroix remains its flagship brand and primary growth driver.
Corporate Structure and Ownership Details
National Beverage Corp operates as a holding company, meaning it owns controlling interests in operating subsidiaries rather than running bottling plants directly. LaCroix Sparkling Water functions as a key subsidiary under this structure, handling brand management and supply chain coordination while production is often contracted to third-party facilities. This structure allows National Beverage Corp to focus on brand strategy, distribution partnerships, and portfolio management.
The company is publicly traded on the NASDAQ stock exchange under the ticker symbol FIZZ, giving investors direct access to its financial performance and ownership data. As a public company, National Beverage Corp files regular reports with the U.S. Securities and Exchange Commission, which provides detailed information about its assets, liabilities, and subsidiary holdings, including LaCroix. You can review these filings and corporate disclosures through the official SEC filing system at https://www.sec.gov.
LaCroix Market Position and Ownership Context
LaCroix has grown into one of the top-selling sparkling water brands in the United States, competing directly with products from major beverage conglomerates such as PepsiCo and Keurig Dr Pepper. National Beverage Corp has maintained its position as an independent owner, distinguishing itself from larger competitors who operate sparkling water lines as part of broader beverage portfolios. This independence has allowed the company to focus specifically on the sparkling water category and respond quickly to shifting consumer preferences.
Industry analysts and financial reports consistently rank National Beverage Corp among the leading independent beverage holding companies in North America, with LaCroix serving as the primary revenue engine. The brand's strong market presence has attracted attention from major beverage groups, but National Beverage Corp has retained ownership through multiple industry cycles. For additional context on sparkling water market trends and competitive positioning, you can explore recent industry coverage at https://www.forbes.com.