What Day Was the Super Bowl in 2019
The Super Bowl LIII took place on Sunday, February 3, 2019, at Mercedes-Benz Stadium in Atlanta, Georgia. The game started at 6:30 p.m. ET and was broadcast by CBS. The matchup was between the New England Patriots and the Los Angeles Rams. The Patriots won 13–3, marking their sixth Super Bowl title. The date is one of the most searched Super Bowl facts because the game falls in the first week of February every year. For a broader look at how major sports events influence financial markets, see this overview of Super Bowl economics.
The official NFL schedule confirmed the date months in advance, and ticket sales opened in phases for the public. The game is part of a larger calendar of NFL events that includes the Pro Bowl and the NFL Draft. The 2019 edition was the last Super Bowl before the league's media rights deal shifted to new broadcast partners. Understanding the exact day helps investors and sponsors plan campaigns around ad slots and merchandise cycles. For details on how NFL broadcast rights work, see this explanation of NFL media deals.
Key Details About the 2019 Super Bowl Date
Exact Day and Time
Super Bowl LIII was held on Sunday, February 3, 2019, with kickoff at 6:30 p.m. Eastern Time. The game aired live on CBS in the United States. The date placed the event in the first weekend of February, which is typical for recent Super Bowls. The timing affects viewership patterns and advertising rates for the broadcast. For background on how NFL scheduling works, see this NFL schedule overview.
Venue and Host City
The game was played at Mercedes-Benz Stadium in Atlanta, Georgia. The stadium opened in 2017 and has a retractable roof and a seating capacity of over 73,000 for football. The city of Atlanta worked with the NFL and Georgia World Congress Center Authority to host the event. The date and venue were announced several years in advance to allow for infrastructure upgrades. For more on the stadium, see this Mercedes-Benz Stadium guide.
Financial and Business Context of the 2019 Super Bowl
Ad Costs and Sponsorships
A 30-second commercial spot during Super Bowl LIII cost about $5.2 million, according to Ad Age. Major advertisers included companies like Amazon, Bud Light, and Hyundai. The high cost reflects the massive audience the game draws, with over 98 million viewers in the U.S. The date in early February means the ad market is still fresh after the holiday season. For more on Super Bowl ad spending trends, see this Ad Age report.
Economic Impact on Atlanta
The city of Atlanta estimated a direct economic impact of over $400 million from hosting Super Bowl LIII. The influx of visitors filled hotels, restaurants, and transportation services during the week surrounding the game. Local businesses benefited from increased foot traffic and media exposure. The date also aligned with other events in the Atlanta metro area, boosting overall tourism. For more on the economic impact of hosting the Super Bowl, see this Forbes analysis.