Current Role at Q-Productions and Selena Brand Management
Suzette Quintanilla serves as president and operator of Q-Productions, the family-founded company that manages the Selena brand, estates, and licensing operations. Under her leadership, Q-Productions oversees merchandise, music catalogs, and brand partnerships tied to the late singer Selena Quintanilla-Pérez. She works with licensing teams, retailers, and entertainment partners to protect and grow the Selena intellectual property portfolio.
The company coordinates global Selena-related projects, including fashion lines, music releases, and tribute events, while maintaining the legacy of the Selena Museum in Corpus Christi, Texas. Suzette Quintanilla also manages day-to-day operations, vendor contracts, and brand guidelines to ensure consistent use of the Selena name and image across markets.
Family Business and Entertainment Ventures
Selena Enterprises and Legacy Projects
Suzette Quintanilla remains an active executive within the broader Selena Enterprises ecosystem, which includes music publishing, merchandising, and content licensing. She has overseen collaborations with major retailers and designers that launch Selena-inspired apparel and accessories collections each year.
In recent years, the family has expanded into streaming, documentary production, and digital content, with Suzette Quintanilla helping to approve and guide projects that feature Selena’s music and story. These efforts support ongoing revenue streams from catalog royalties, live events, and branded products sold through both online and retail channels.
Public Appearances, Advocacy, and Industry Partnerships
Media, Events, and Cultural Advocacy
Suzette Quintanilla regularly appears at Selena-related galas, music festivals, and cultural events, where she represents the family’s business interests and honors her sister’s legacy. She participates in panel discussions and interviews focused on Latin music history, entrepreneurship, and the preservation of the Selena brand.
She has also worked with nonprofits and educational initiatives that promote arts education and support Latino entrepreneurs, aligning the Selena brand with community-focused causes. Through these partnerships, Suzette Quintanilla helps connect the Selena legacy to new audiences while maintaining the commercial and cultural integrity of the brand.