Cody Franchetti's Role at Orange County Choppers
Cody Franchetti, son of Paul Teutul Sr., became a central figure at Orange County Choppers (OCC), the custom motorcycle company founded by his father in 1999 in Newburgh, New York. He appeared on the Discovery Channel reality series American Chopper, which aired from 2003 to 2020 and documented the operations of OCC and the family's personal conflicts. The show made the Teutul family and their custom bike shop a household name in the U.S. motorcycle industry, with OCC generating revenue from custom builds, branded merchandise, and licensing deals read more.
After the original series ended, Cody continued to work at OCC while the company faced financial and legal challenges, including tax liens and labor disputes. OCC remained a high-profile custom shop, though its revenue and public profile fluctuated compared with the peak of the TV series. Cody's visibility on the show and in related media helped sustain OCC's brand recognition, even as the business adapted to a post-reality-TV environment read more.
Business Ventures and Post-Show Career
Ongoing Involvement in Custom Motorcycles
Cody Franchetti has remained involved in motorcycle fabrication and custom builds, using skills showcased on American Chopper. He has participated in OCC projects and public appearances tied to the brand, including events, rallies, and collaborations with other builders in the custom motorcycle market. The custom motorcycle sector remains competitive, with builders competing on craftsmanship, branding, and direct-to-consumer sales channels read more.
Brand Licensing and Merchandise
OCC continues to license its name and imagery for merchandise, including apparel, model bikes, and memorabilia, with Cody and other family members periodically appearing in promotional materials. Revenue from licensing and retail helps support the OCC brand between custom build contracts, though exact annual figures are not publicly disclosed. The Teutul family's business strategy has relied on the enduring recognition of the American Chopper name to drive sales in a niche, high-margin segment of the motorcycle industry read more.
Current Status and Public Profile
Media Appearances and Public Engagements
Cody Franchetti continues to make public appearances tied to OCC and the American Chopper franchise, including interviews, event hosting, and social media content. His public profile remains closely linked to the family brand, and he is frequently referenced in coverage of OCC's business activities and industry news. Media outlets and industry analysts track the Teutul family's moves as a case study in reality-TV-driven brand management read more.