What Is InMobi
InMobi is a private mobile advertising and programmatic advertising technology company that operates one of the largest independent mobile ad platforms worldwide. The company provides mobile marketing, app monetization, and data-driven audience solutions to brands, agencies, and app developers. InMobi serves billions of ad impressions daily across mobile web, in-app inventory, and connected TV environments, and it is one of the few global ad tech firms headquartered in India with major offices in the United States, Europe, and Asia-Pacific Forbes.
The company was founded in 2007 by Naveen Tewari and originally started as a mobile search engine before pivoting to mobile advertising. InMobi has raised multiple funding rounds from investors including SoftBank Group and General Atlantic, and it has been valued at several billion dollars in private market rounds. The platform is used by major global brands and mobile publishers to run performance campaigns, brand awareness campaigns, and app install campaigns across Android and iOS devices.
How InMobi Works
InMobi operates a programmatic advertising platform that uses real-time bidding and machine learning to match advertisers with mobile inventory across apps and mobile websites. Advertisers set campaign objectives, audience targeting parameters, and budget controls, and the platform automatically serves ads to relevant users based on signals such as device type, location, app category, and anonymized user behavior. The system processes massive volumes of bid requests and impressions daily, optimizing campaigns toward goals such as installs, conversions, or brand recall SEC filings.
The platform offers multiple ad formats including display banners, native ads, full-screen interstitials, and rewarded video units within mobile apps. Publishers integrate InMobi SDKs or mediation layers into their apps to monetize ad inventory, while advertisers access the network through self-serve dashboards or managed services. InMobi also provides a demand-side platform for media buyers and a supply-side platform for publishers, enabling automated buying and selling of mobile ad space across its global exchange.
InMobi Business and Market Position
InMobi competes in the mobile ad tech market alongside global platforms such as Google, Meta, and The Trade Desk, and it is often cited as one of the largest independent mobile ad networks outside the United States. The company serves advertisers and publishers across industries including e-commerce, finance, travel, gaming, and retail, and it has expanded into areas such as connected TV, digital out-of-home, and retail media. InMobi has been recognized in industry rankings for mobile ad reach and has been referenced in reports by research firms covering global digital advertising trends Forbes.
The company continues to invest in artificial intelligence and machine learning to improve ad targeting, fraud detection, and measurement capabilities across its platform. InMobi has also focused on privacy-compliant advertising, adapting to changes in mobile operating system policies around tracking and user consent. The business model relies on a combination of ad revenue sharing with publishers, performance-based pricing models, and technology licensing for its suite of mobile advertising tools SEC filings.