Highest Paid NFL Cheerleading Squads
The Dallas Cowboys Cheerleaders consistently rank as the highest paid NFL cheerleaders, with reported base pay around $15 to $20 per hour for game-day appearances and promotional events, according to reports from Forbes. The squad also receives additional compensation for appearances, calendar shoots, and corporate events, which can push total annual earnings higher than the league average.
Other well-compensated squads include the Baltimore Ravens Cheerleaders and the Carolina Panthers Cheerleaders, with earnings typically ranging from $10 to $15 per hour for game duties and local appearances. The Cincinnati Bengals Cheerleaders and the Indianapolis Colts Cheerleaders have also been noted for structured pay scales that include hourly rates, rehearsal stipends, and annual bonuses tied to performance and attendance.
NFL Cheerleader Pay Structure and Benefits
Hourly Rates and Game-Day Pay
Most NFL cheerleaders earn between $10 and $20 per hour for game-day duties, with higher rates for teams with larger national brands and media exposure. The Dallas Cowboys Cheerleaders, for example, are known for higher base rates and additional compensation for national television appearances and branded events.
Rehearsals, Practices, and Per Diem
Cheerleaders typically receive compensation for rehearsals and practices, with some teams paying a flat per-session rate or an hourly wage. SEC filings and team disclosures have highlighted per diem payments for travel and event appearances, which can add several hundred dollars per month for squads with extensive schedules.
Top NFL Teams and Cheerleader Earnings
The Dallas Cowboys remain the benchmark for cheerleader pay in the NFL, with their brand value translating into higher compensation, structured contracts, and access to high-profile promotional opportunities. The team's cheerleading program is one of the most recognized in professional sports, which supports higher pay and broader earning potential.
Other teams with above-average cheerleader pay include the Baltimore Ravens, Carolina Panthers, and Cincinnati Bengals, each offering competitive hourly rates and additional compensation for appearances. While exact figures vary, these squads generally provide better pay and benefits than smaller-market teams, reflecting differences in team revenue, brand recognition, and media exposure.